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January 24, 2019
La Prairie's Ultimate Elixir, PT Rare Life Lotion, Arrives January 25th | La Prairie
La Prairie
Introducing La Prairie's Ultimate Elixir, PT Rare Life Lotion
From La Prairie's most prestigious collection, the Platinum Collection, comes a lotion that bestows noble beauty and high-class anti-aging care. Launching Friday, January 25, 2019.
Text by YOSHIDA Miho
The First Step to Platinum Beauty
La Prairie conceived the idea of incorporating platinum, one of the rarest and most precious metals on Earth, into skincare. This led to the successful development of Platinum Peptide, which supports the firming and moisturizing effects of peptides.
PT Rare Life Lotion is a lotion that protects the skin from damage such as dryness and supports skin renewal. As the first step in the Platinum Collection, it circulates vital moisture within the skin, creating the ideal foundation for La Prairie's ultimate skin.
The viscous, amethyst-hued lotion glides onto the skin like silk, leading to a refined complexion that feels reborn.
The elegant and dignified bottle, a work of art, features a deep amethyst hue with diamond-cut facets that capture light exquisitely, like a jewel. Its noble silhouette reflects the rarity of the lotion it holds.
