“You are far more beautiful than you think.”

Women with high self-awareness and critical eyes regarding their own beauty are common. Given that only 4% of women worldwide consider themselves beautiful, Dove believes that all women should recognize their own beauty and conducted the "Dove Real Beauty Sketches" experiment.

The experiment involved forensic sketch artist Gil Zamora, who is trained by the FBI to create facial composites and crime scene sketches. Zamora sketched portraits of the female participants based solely on their own descriptions of their features, without ever seeing them. Separately, Zamora also created sketches based on descriptions provided by strangers who had met the participants before the experiment. The two sets of portraits were then compared.

The results revealed that all participants acknowledged that the sketch based on a stranger's description was overwhelmingly more beautiful than the one based on their own self-perception. This indicates that the participants underestimated their own beauty, conveying a less attractive image of themselves to the artist.

Dove's brand mission is to foster a world where beauty is a source of confidence, not anxiety. Regarding the intention behind this experiment, Dove commented: "We wanted to help all women realize they are more beautiful than they think, and that's why we conducted this experiment. By capturing and sharing these powerful moments, we hope to help as many women as possible recognize their own beauty, not just the participants."

The video concludes with the women participants gradually recognizing their own charms and their expressions transforming into radiant ones, which in turn uplifts the viewers. We hope that this video will encourage women who struggle with their appearance to discover their own beauty and appeal.

"Dove Real Beauty Sketches" Japanese Subtitles

http://www.youtube.com/watch?v=E8-XKIY5gRo&feature=youtu.be

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