BEAUTY /
NEWS
May 15, 2019
Launching May 29: Introducing "MiMC ONE," offering a new lifestyle | MiMC
MiMC
Introducing "MiMC ONE," offering a new lifestyle
MiMC (Mimic) is launching a new lifestyle brand, "MiMC ONE." Body care products will be available starting Wednesday, May 29, 2019.
Text by YOSHIDA Miho
A body care brand born from a belief in nature's power
"MiMC ONE" is the first lifestyle brand launched by MiMC. With the concept of "A Vacation for Your Body," it offers body care items designed for all ages and genders, suitable for outdoor and vacation settings like mountains and seas, transforming everyday moments into a vacation with each use. Focusing on the power of nature, it features MiMC's signature natural formulations.
Herb Tooth Gel
A toothpaste gel formulated with sea salt derived from Yoron Island's seawater, and herbs such as Cimicifuga, Licorice, Scutellaria baicalensis, Clove, and Willow. It whitens teeth while keeping gums and the mouth clean. Free of foaming agents.
Volume | 70g
Price | ¥1,800 (excl. tax)
Fresh Mist
A mist lotion for the entire body, made solely from alkaline simple hot spring water and carbon dioxide. It can be used for moisturizing hair, face, and body, as a cotton pack, or for cleansing wipes. It effectively removes dead skin cells, moisturizes, and cares for pores.
Volume | 100g
Price | ¥2,300 (excl. tax)
Herb Protect Mist*Limited quantity
A 100% plant-derived insect repellent spray for the entire body, free from DEET. It features Artemisia princeps leaf extract, meeting AOC standards, as its main ingredient, along with Tea Tree, Eucalyptus, Lemongrass, and Rosemary.
Volume | 80mL
Price | ¥2,500 (excl. tax)
Herb Protect Soap for Outdoor / Absinthe Guard*Limited quantity
A body soap for the entire body, with Artemisia princeps leaf extract as its main ingredient, along with Tea Tree, Eucalyptus, Lemongrass, and Rosemary. It creates a rich lather and provides a refreshing cleanse while leaving the skin moisturized. Free of preservatives and surfactants.
Volume | 85g
Price | ¥3,000 (excl. tax)
Herb Protect Soap After Sun Care / Rich Salt*Limited quantity
A body soap for the entire body, containing 30% sea salt to gently protect skin exposed to UV rays. When lathered, the salt concentration matches that of human body fluids, allowing for a gentle cleanse even on delicate skin. Free of preservatives and surfactants.
Volume | 80g
Price | ¥3,000 (excl. tax)
