BEAUTY /
NEWS
February 28, 2019
Two Days Only! "Kiehl's Apothecary" Opens in Omotesando | KIEHL'S SINCE 1851
KIEHL'S SINCE 1851 | Kiehl's
Kiehl's Apothecary Opens in Omotesando for Two Days Only
KIEHL’S SINCE 1851 presents "Kiehl's Apothecary," a limited-time store offering an experience of the brand's DNA as an apothecary. It will open for two days only, March 2nd (Saturday) and 3rd (Sunday), 2019, in Tokyo's Omotesando district.
Text by YOSHIDA Miho
See, Touch, Experience: Kiehl's Apothecary
The limited-time store invites visitors to experience the apothecary concept through three distinct spaces: "NATURE," "SCIENCE," and "SERVICE." Each area showcases Kiehl's commitment to product and service quality with unique demonstrations and engaging content.
Furthermore, the store will feature "Customize Your Kiehl's," a service making its debut in Japan. With the purchase of Kiehl's iconic moisturizing cream, "Kiehl's Cream UFC," visitors can create a personalized "My Label" with a unique design. Options include motifs reminiscent of New York's Statue of Liberty, botanical elements symbolizing natural ingredients, or initials, allowing for a truly bespoke product.
Kiehl's Apothecary
Dates: Saturday, March 2nd & Sunday, March 3rd, 2019
Hours: March 2nd (Sat) 11:00 AM - 7:00 PM / March 3rd (Sun) 11:00 AM - 6:00 PM
Location: SO-CAL LINK GALLERY
4-9-8 Jingumae, Shibuya-ku, Tokyo
3-minute walk from Omotesando Station / 7-minute walk from Meiji-jingumae Station (Tokyo Metro)
www.kiehls.jp/brand/kiehls_apothecary
Customize Your Kiehl’s
Service available with the purchase of "Kiehl's Cream UFC" (49g / ¥4,000 excluding tax) at "Kiehl's Apothecary."
*On a first-come, first-served basis during busy periods.
*One label creation per product purchased.
< "Kiehl's Apothecary" Event Content & Campaigns >
In addition to in-store exclusives, linked campaigns will be held at Kiehl's stores nationwide, on official social media accounts, and via the official online store. These initiatives are designed to be enjoyed even by those unable to visit the limited-time store.
■ Visitor Benefits
1. Enjoy event content while crafting your own aromatic dish, inspired by the world of Kiehl's Apothecary. Take your creation home (limited quantities available).
2. Receive sachet samples of skincare products tailored to your skin type and concerns after a personalized consultation.
3. Get a mini sample of Kiehl's skincare products by posting on social media with the hashtags #KiehlsApothecary and #HealthySkin while at the venue (product selection not available).
■ Purchase Benefits
1. Receive a Kiehl's original mirror as a gift (limited quantities available).
2. Purchase ¥11,000 (excluding tax) or more in total at the limited-time store or any Kiehl's store nationwide between March 2nd and 3rd to receive a Kiehl's Apothecary tote bag (limited quantities available).
■ Official Social Media Account Linked Campaign
Kiehl's official social media accounts (Instagram (@@kiehlsjp) & Twitter (@@KiehlsJP)) are running a linked giveaway campaign starting February 12th (Monday). Prizes include the "Kiehl's Cream UFC" customized for the event's "Customize Your Kiehl’s" theme.
■ Official Online Store Linked Campaign
1. Launch of the "Kiehl's Apothecary Set," a collection of Kiehl's best-selling products. Receive a Kiehl's Apothecary tote bag with the purchase of this set (limited quantities available).
2. Purchase "Kiehl's Cream UFC" from the official online store starting March 4th (Monday) to receive a Kiehl's original mirror (limited quantities available).