Helena Rubinstein Launches Advanced Anti-Aging Line [Feb 1 Release] | HELENA RUBINSTEIN
BEAUTY / NEWS
January 30, 2019

Helena Rubinstein Launches Advanced Anti-Aging Line [Feb 1 Release] | HELENA RUBINSTEIN


HELENA RUBINSTEIN


Introducing the Advanced Anti-Aging Line, "Prodigy CELグロウ"


HELENA RUBINSTEIN has unveiled an anti-aging line aimed at "sparkling boomers"—women who have embraced their youth, benefiting from a glamorous era. The "Prodigy CELグロウ" series, featuring a comforting texture that leads to resilient, radiant skin, will be released on Friday, February 1, 2019.

Text by YOSHIDA Miho





Towards Unprecedented Beauty with "Re-Programming"


Helena Rubinstein focused on the cellular science of edelweiss, a rare plant that endures harsh environments. "SПреm Edelweiss," a key ingredient in "Prodigy CELグロウ," is a proprietary Helena Rubinstein compound created by combining edelweiss's beneficial components extracted through three distinct methods. It enhances the skin's barrier function and supports collagen production.

The main product, "Prodigy CELグロウ Essence Emulsion," utilizes a novel emulsion technology called "Lamellar LC Structure," where layers of water and oil alternate. This structure allows for a high concentration of SПреm Edelweiss and delivers a fresh, comforting texture to the skin.

The signature luxurious fragrance of the "Prodigy CELグロウ" line is a pure white floral. It evolves from fresh, light green leaves through jasmine, iris, and water lily, settling into a calming cedarwood base.


Prodigy CELグロウ Essence Emulsion
Highly concentrated with SПреm Edelweiss. It combines the functions of a serum and an emulsion, providing resilient elasticity and radiance.
Volume | 100mL
Price | ¥50,000 (excluding tax)

Prodigy CELグロウ Essence Lotion
Its smooth texture penetrates every corner of the skin, refining its texture and leading to a luminous complexion.
Volume | 125mL
Price | ¥15,000 (excluding tax)

Prodigy CELグロウ Cream
With a light texture that absorbs smoothly, it's formulated with SПреm Edelweiss and three types of plant oils to deliver plump elasticity and radiant skin.
Volume | 50g
Price | ¥33,000 (excluding tax)



Inquiries


Helena Rubinstein


Tel. 03-6911-8287