BEAUTY /
NEWS
December 24, 2014
PRADA | A Special Film Unveiled for the New Fragrance 'Prada Candy L'Eau'
PRADA | Prada
Short film starring actress Léa Seydoux also released
New Fragrance "La Femme Prada" Launches
This spring, Prada will launch its new fragrance, "La Femme Prada." Ahead of the release, the brand has created a special short film starring actress Léa Seydoux. The film will be screened on the official Prada website (www.prada.com) starting March 30 (Saturday).
Text by FUJITA Mayu (OPENERS)
Battle Erupts Over One Woman!?
A Cute Yet Unconventional Story
Prada's new "La Femme Prada" adds freshness and fun to the original fragrance. To mark the launch of this new fragrance, Prada has produced a special short film. Prior to the fragrance's release, it will be screened on the official website (www.prada.com) starting March 30 (Saturday), and will also be shown as a trailer in cinemas across four countries: Italy, France, the UK, and Germany.
Three episodes unfold across three cities—Milan, Paris, and London—starring French actress Léa Seydoux──The settings are a 19th-century apartment overlooking a park, a grand mansion on the Left Bank of the Seine, and a typical Soho townhouse, each beautifully representing their urban architecture. The film is directed by Wes Anderson and Roman Coppola. The unconventional story centers on the protagonist "Candy," played by Léa Seydoux, who is playfully pursued by two Parisians, depicting her passionate and exciting life.
The new fragrance "La Femme Prada" will be available at Prada stores and select retailers that carry fragrances. It's a magical scent that stimulates the senses, evoking memories or conjuring music in the mind. This time, perhaps it would be interesting to imagine Prada's new scent starting from the story's imagery, in reverse order.La Femme Prada Eau de Toilette
30mL ¥5,880
50mL ¥8,400
80mL ¥12,705
Prada Japan Customer Relations
0120-559-914
www.prada.com/ja
30mL ¥5,880
50mL ¥8,400
80mL ¥12,705
Prada Japan Customer Relations
www.prada.com/ja

