BEAUTY /
NEWS
December 3, 2018
Skincare items arrive from "Mr.X," a men's brand that fits into your life | Mr.X
Mr.X
Produced by "GOD SELECTION XXX"
A new men's brand, "Mr.X," is launching stylishly packaged skincare items. The lineup includes a face wash, toner, and lotion, designed to condition men's skin.
Text by Kosaku Waseda (OPENERS)
Formulated with Peach Ceramide, Peach Leaf Extract, and Organic Herbs
With a concept of "not just skincare, but products that fit into LIFE," the new men's brand "Mr.X" offers everything from skincare to toothpaste and fabric softener.
The brand is produced by "GOD SELECTION XXX," a fashion label known for its playful designs that creatively arrange images of celebrities.
This marks the release of the first "Mr.X" items: a face wash, toner, and lotion.
These items, including face wash and toner, are designed for home use, yet feature sophisticated packaging that supports a man's desire to look his best.
The formulations include Peach Ceramide and Peach Leaf Extract, promising new functional benefits among ceramides that help maintain the skin's barrier function. Additionally, organic herbs such as yarrow extract, sage leaf extract, lavender flower extract, and rosemary leaf extract gently condition men's skin.
Mr.X 0 FACE WASH
Volume | 130g
Price | ¥2000
A creamy soap-type facial cleanser with a rich lather that gently yet thoroughly cleanses oily and sensitive men's skin. Its fine, voluminous foam, containing bentonite (clay) and marine silt, effectively absorbs and removes dirt from deep within pores for a refreshed feel.
Mr.X 1 FACE TONER
Volume | 130ml
Price | ¥2500
A hydrating toner that replenishes moisture after cleansing. It luxuriously blends three types of collagen and four types of hyaluronic acid to promote firm, radiant skin. This multi-functional toner also contains ingredients to soothe inflammation from shaving (glycyrrhizic acid) and two types of vitamin C to tighten pores and control excess sebum.
Mr.X 2 MILKY LOTION
Volume | 130g
Price | ¥2500
A moisturizing lotion that envelops the skin in a veil of hydration after toning. Hyaluronic acid that adheres to the skin and tremella mushroom-derived moisturizing ingredients, favored by Yang Guifei, lock in moisture. Shea butter and avocado butter soften men's skin, which can tend to become firm. This lotion leads to supple, touchable skin.
The packaging is sequentially numbered "0," "1," and "2," corresponding to the order of skincare application. Further expansion with "3," "4," and "5" is planned.
Additionally, the owned media 'Life = Mr.X' focusing on men's skincare and fashion has also launched.https://lifemrx.tokyo/Curated articles related to lifestyle are published here. We encourage you to check it out.
Mr.X First Release
Release Date | December 1, 2018 (Sat) - Advance release on official website, Amazon, and Loft EC site
December 10 (Mon) - Exclusive advance release at Loft stores nationwide (excluding some locations)
Inquiries
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Tel. 03-6303-4265