The Annual Limited Edition Returns

Each year, De La Mer unveils the "Crème de la Mer Blue Heart Edition," a limited-edition item that expresses a love for the beautiful sea. Its appeal lies in the exquisite packaging, an artistic homage to the ocean and its inspirations.

This year's Blue Heart design depicts delicate sea fans and coral rising from the sparkling ocean waters. Combined with a predominantly white color scheme, the result is a finish that evokes the richness of the sea.




Dr. Max Huber, the developer of Crème de la Mer, held a profound reverence for the beauty of the ocean. De La Mer honors this legacy by using only sea kelp hand-harvested with consideration for the natural ecosystem, thereby striving to protect the environment.

Furthermore, a portion of the proceeds from sales of this item is donated to support marine conservation efforts.

As part of these conservation activities, the "DE LA MER BLUE HEART BEACH CLEANUP in ISSHIKI" will be held again this year.

The beach cleanup will take place on Isshiki Beach, based at the restaurant "Villa Marea" in Hayama Town, Kanagawa Prefecture. The aim is to foster an appreciation for the beauty and importance of the sea through a leisurely beach cleanup. Participants are currently being sought. We encourage you to join us.



Product Information
Crème de la Mer Blue Heart Edition
Volume | 100ml
Release Date | Friday, June 1, 2018
Price | ¥54,000 (excluding tax)

DE LA MER BLUE HEART BEACH CLEANUP in ISSHIKI
Date | Saturday, June 2, 2018
Time | Last reception 10:00 AM - 4:00 PM / CLOSE 5:00 PM
Venue | Isshiki Beach, Hayama Town, Kanagawa Prefecture
Restaurant Villa Marea
2183-4 Isshiki, Hayama Town, Kanagawa Prefecture
How to Participate:
Please register for participation at the restaurant "Villa Marea" and receive your gloves and trash bags. After conducting your cleanup on the beach, please bring the collected trash back to "Villa Marea." All participants will receive a De La Mer sample after the activity concludes.
Registration is also open on the official De La Mer Facebook page.
https://www.facebook.com/DeLaMerJapan/