BEAUTY /
NEWS
March 20, 2018
De La Mer Opens First Counter at Isetan Mirror Tokyo Midtown Hibiya
De La Mer
Curating Total Beauty
De La Mer is making its debut at Isetan Mirror Tokyo Midtown Hibiya, located within the new Tokyo Midtown Hibiya complex. This store offers a rich selection, allowing customers to shop at their own pace in a relaxed environment.
Text by Kosaku Waseda (OPENERS)
A Lineup Unique to Semi-Self-Service Cosmetics Shops
De La Mer is opening its first counter within Isetan Mirror Tokyo Midtown Hibiya, a new commercial complex in Tokyo’s Hibiya district. This is the largest Isetan Mirror store to date.
The shop is designed around the concept of a "luxury cosmetic select shop" where customers can "choose what they want, when they want, and only what they want," curating their beauty regimen. It’s a pleasure to be able to shop at your own pace.
This is a place where you can immerse yourself in the joy of selecting the perfect items from an extensive collection.
The product lineup, unique to a semi-self-service cosmetics shop, will also be available. Furthermore, customers who purchase either Crème de la Mer (30ml) or The Moisturizing Soft Cream (30ml) will receive a complimentary The Treatment Lotion (30ml).
The store opens on Thursday, March 29, 2018. We invite you to visit.
Isetan Mirror Tokyo Midtown Hibiya
Location | Isetan Mirror Tokyo Midtown Hibiya
Tokyo Midtown Hibiya 1F, 1-1-2 Yurakucho, Chiyoda-ku, Tokyo
Hours | 11:00 – 21:00
Inquiries
De La Mer Communications
Tel. 03-5251-3317