Achieve INNER & OUTER BEAUTY with the essence of floral beauty | FEMMUE
BEAUTY / NEWS
May 21, 2018

Achieve INNER & OUTER BEAUTY with the essence of floral beauty | FEMMUE


FEMMUE


Supporting women's beauty with carefully selected floral essences.


FEMMUE, a skincare brand from Korea, makes its debut in Japan. The collection features six products luxuriously crafted with flowers that possess rich fragrances, starting with camellia. The brand name is a portmanteau of FEMME, meaning 'woman,' and MUE, meaning 'change.' It embodies the desire to be a brand that always supports women through their transformative moments, capturing the beauty that unfolds with each experience of floral happiness. The products are available for pre-sale at 'Make↗︎Kitchen,' a select shop offering primarily natural and organic cosmetic items, which opened on Wednesday, February 28th.


Text by YOSHIDA Miho




The color, scent, texture, and skincare benefits of flowers.


The brand icon of FEMMUE is the camellia, known as the 'Rose of the Orient,' possessing a strong life force that allows it to bloom even amidst snow. Its flower extract is rich in skin-beautifying ingredients and is ideal for anti-aging care. FEMMUE uses only ingredients certified by ECOCERT NATURAL.

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For all items, the textures are developed to minimize skin irritation, maximize absorption, and achieve optimal results. Furthermore, the delicately blended natural fragrances open the mind and fill the space with a positive atmosphere. The packaging is characterized by its art-piece-like visuals and material quality, pursuing modern luxury for timeless beauty.

Free from artificial preservatives, fragrances, colors, and surfactants. Among natural plant-based ingredients, only those with the lowest skin irritation, EWG grade 1 and 2, are used.

Ideal Oil
A blend of botanical oils including camellia oil, olive, grapeseed, and rosehip. Its rich formula quickly absorbs, leaving the skin firm and supple, with a floral and elegant scent that evokes instant happiness. Its non-greasy finish makes it recommended even for oily and combination skin types.
Volume | 30ml
Price | ¥6,200 (excluding tax)

Lumière Vital C
A serum with a light, water-like texture. It leads to smooth, translucent skin that seems to glow from within. With each use, it refines the skin and pores, protecting against various external stressors. It exfoliates and enhances the absorption of subsequent skincare products. Features a floral scent of rose, jasmine, and chamomile.
Volume | 30ml
Price | ¥8,800 (excluding tax)

Eau de Camellia
A mild, alcohol-free toner with a fresh, lasting sensation. Rich in vitamins and minerals, it calms and refines skin that has become sensitive to external stimuli, leaving it smooth and revitalized. Features a subtle, refreshing rose scent.
Volume | 200ml
Price | ¥4,200 (excluding tax)

Flower Infused Fine Mask
A hydrating and soothing gel mask containing actual camellia petals. Plant-derived squalane and cactus extract replenish moisture in dry, sensitive skin. Can also be used as a cooling pack when chilled in summer. An elegant scent of rosemary, rose, and jasmine.
Volume | 50g
Price | ¥4,500 (excluding tax)

Balance Moments
A serum that restores the skin's natural beauty by balancing redness and sensitivity caused by stress and environmental aggressors. It penetrates the skin refreshingly, balancing oil and water levels, as well as pH. Its crisp green scent seems to stabilize the mind as well.
Volume | 30ml
Price | ¥7,400 (excluding tax)

Ideal Intense
A total anti-aging serum that addresses psychosomatic stress and skin aging caused by female hormonal imbalances, utilizing the power of flowers and plants. It delivers the benefits of camellia from Ideal Oil deep into the skin, increasing collagen density for healthier skin.
Volume | 30ml
Price | ¥8,800 (excluding tax)


Inquiries


Ariel Trading


0120-201-790