BEAUTY /
NEWS
March 8, 2018
A “Scalp Revolution” Through “Scalp Beauty.” Introducing Vedite, Serious Scalp Care | Vedite
Vedite
At the World Congress of Hair Research,
the research team's hair growth theory and ingredients received the "Grand Prize"!
Introducing Vedite, a scalp care line based on a world-renowned hair growth mechanism. The patented ingredients "Onsen Algae RG92," "Hydrolyzed Collagen," and "Hydrolyzed Yeast Extract," found in all products—shampoo, conditioner, and scalp lotion—directly target dermal papilla cells, promoting hair growth and preventing hair loss.
Text by YOSHIDA Miho
To solve concerns about hair loss and volume, first improve your scalp environment.
Many hair-related concerns stem from hair loss and lack of volume. Causes are thought to include the proliferation of harmful bacteria due to "dandruff," scalp issues from shampoos and treatments, and hormonal changes from postpartum or menopausal conditions. Other factors include aging, immunodeficiency, poor nutrition, and stress. These conditions collectively degrade the scalp environment, ultimately leading to thinning hair.
The "World Congress of Hair Research" is the largest and most prestigious hair science conference in the industry. The Grand Prize was awarded among 250 presentations from university and medical research teams representing 46 countries. This marks a historic first for a private Japanese company. Vedite was developed in collaboration with the winning research team. The globally recognized hair growth mechanism involves "Hydrolyzed Yeast Extract" stimulating the growth of micro-sensors (cilia), which in turn activates cells by increasing cell growth factors (FGF-10). This improves the scalp environment, promoting hair growth and regeneration.
Developed to improve the scalp environment, Vedite is free from alcohol, silicone, parabens, preservatives, artificial colors, and fragrances. It contains no ingredients that stress the scalp. Only essential components for supporting hair growth are included, making it safe for those with dry or sensitive skin, and even for children.
Vedite Care Shampoo
Volume | 300ml
Price | ¥6,980 (tax included)
Gently cleanses hair and scalp, maintaining a healthy scalp environment with daily care.
How to Use: Lather well and gently wash your scalp. For those seeking more volume, an effective method is to apply the lather as a pack for about 5 minutes before rinsing thoroughly.
Vedite Care Treatment
Volume | 240g
Price | ¥6,980 (tax included)
Repairs the hair cuticle, thoroughly addressing dryness and roughness for a finish that invites touch.
How to Use: After using Vedite Care Shampoo, lightly towel-dry hair. Apply an appropriate amount, focusing on the ends, and let it sit for 2-3 minutes before rinsing for enhanced results.
Vedite Scalp Lotion(Quasi-drug)
Volume | 120ml
Price | ¥7,980 (tax included)
A hair growth lotion chosen for its efficacy. Meets expectations with tangible results.
How to Use: After using Vedite Care Shampoo & Treatment, thoroughly dry hair. Apply 10 pumps to areas of concern on the scalp (bare skin), gently massage with your hands. For best results, use morning and night.