Launching March 21: A fragrance inspired by "Tea Roses" | COACH

COACH

A fragrance evoking the vibrant, joyful American prairie.

Launching March 21, COACH introduces "Coach Floral," a new fragrance inspired by the "Tea Rose," a signature motif found on COACH leather bags and accessories. This feminine design, celebrating American culture and COACH craftsmanship, has been incorporated in various forms since its debut in the Spring 2016 collection.

Text by YOSHIDA Miho

The feminine bottle, adorned with a "Tea Rose" charm, is also noteworthy.

The top notes open with sparkling citrus, a hint of lively pink peppercorn, and a radiant pineapple sorbet. The middle notes reveal a bouquet of fragrant flowers, including rose tea, jasmine sambac, and gardenia, while the base notes envelop the senses with elegant creamy woods, patchouli essence, and musk.

Top Notes

Pineapple Sorbet, Citrus Heart, Pink Peppercorn

Middle Notes

Rose Tea, Jasmine Sambac, Gardenia

Base Notes

Crystal Musk, Creamy Woods, Indonesian Patchouli Essence

The feminine oval bottle, featuring a "Tea Rose" charm, is an homage to the iconic "Tea Rose" design and the brand's style. The turn-lock-inspired cap represents COACH's unique closure. The surface is embossed with a horse and carriage logo, symbolizing the history of COACH craftsmanship, and it comes with a hangtag and a "Tea Rose" tag bearing the rose gold brand logo, just like their bags.

The box is elegantly finished with a pebble leather print and an embossed pale pink "Tea Rose." Reflecting COACH's superior leatherworking techniques, it features a rose gold horse and carriage logo.

Actress Chloë Grace Moretz stars in the campaign. Pictured on a summer day in a field of blooming flowers, she embodies the spirit of the independent COACH girl, enjoying life while holding a bag adorned with a "Tea Rose" and wearing a floral print dress. Chloë's independent lifestyle, confident demeanor, pursuit of dreams, and effortless natural beauty perfectly capture the essence of the COACH girl.