Collection Launched January 25: Playful Color Makeup | ETVOS
ETVOS
A New Collection for Playful Makeup
On Thursday, January 25, ETVOS will launch its new spring color collection. The key to ETVOS's proposed spring makeup lies in the balance of brows, eyes, and lips, accented with fresh and playful orange tones. This collection allows for a spring look that is playfully supple and suits the sophisticated woman.
Text by YOSHIDA Miho
Stress-Free Skin with Mineral Makeup
ETVOS's mineral makeup, developed with the desire to avoid burdening the skin with cleansing, is formulated with carefully selected ingredients and a meticulous process. From eyebrow mascara and eyeshadows that can be removed with soap and require no special cleanser, to eyebrow pencils and eye balms containing ingredients that care for skin concerns, this collection enhances the skin's natural vitality while beautifully coloring the brows, eyes, and lips.
Mineral Coloring Eyebrow
A highly pigmented eyebrow mascara that offers lasting color with a mineral finish. Easily change your brow color to match your hair color. Skin-conditioning ingredients protect the easily irritated skin around the brows, while moisturizing ingredients hydrate the brow hairs, maintaining healthy brows.
2 shades, ¥2,500 (excl. tax)
Release: Thursday, January 25
Mineral Designing Eyebrow
A 3-in-1 product combining pencil, powder, and brush. Formulated with skin-conditioning and moisturizing ingredients to address concerns like breakouts around the brows, it prevents skin irritation and keeps the skin healthy.
2 shades, ¥3,500 (excl. tax)
Release: Thursday, January 25
Mineral Eye Balm
A multi-functional cream eyeshadow that cares for eye area dryness and irritation while you wear it. It can be used alone or as a base. Luxuriously formulated not only with moisturizing ingredients to prevent skin irritation but also with ingredients that soothe itching and provide hydration and firmness.
3 shades, ¥2,500 (excl. tax)
Release: Thursday, January 25
Pom Pom Mineral Cheek
This puff-integrated blush, made with minerals and natural pigments, creates a naturally flushed, translucent, sophisticated cheek color with a simple dab. This season introduces a chic pink shade. The integrated puff and mirror case makes touch-ups easy.
1 new shade (8 shades total), ¥1,900 (excl. tax)
Release: Thursday, January 25
Mineral Rouge
Two new vitamin-inspired shades have been added to the mineral rouge series, which conditions delicate lips and creates a plump, firm appearance. Achieves a glossy finish with just minerals and natural pigments, maintaining lip moisture and providing beautiful shine and firmness.
2 new shades (10 shades total), ¥3,000 (excl. tax)
Release: Thursday, January 25
Mineral Classy Shadow
Achieve a sophisticated radiance with minerals and natural pigments. Formulated with ingredients that soothe eye area itchiness and provide moisture, allowing you to enjoy eye makeup without burdening the skin. The exquisite four-color gradation creates beautiful, delicate eyes.
2 new shades (5 shades total), ¥4,000 (excl. tax)
Release: Thursday, January 25
ETVOS Corporation
0120-047-780