Chicca Collaborates with Franck Muller to Celebrate its 10th Anniversary | CHICCA
CHICCA
Spring 2018 Theme: "Fresh"
CHICCA unveils a collection inspired by early spring, the beginning of a new season. Imagine the sparkle of melting snow and vibrant colors. As the crisp air enhances the flush on your skin, this collection accentuates a fresh kind of beauty.
Text by YOSHIDA Miho
Enhancing Your Unique Beauty with "Invisible Makeup"
CHICCA, a brand created by Yasuo Yoshikawa, who is known for his "dewy skin" makeup that enhances a person's natural skin tone and flush, celebrates its 10th anniversary this year. To mark this milestone, the brand has released "CHICCA HAPPY 10th," a collaboration with the Swiss luxury mechanical watch brand FRANCK MULLER, reflecting on the past and looking towards the future. Just as every moment measured by a watch allows one to shine authentically, CHICCA continues to propose essential beauty through makeup.
To commemorate the 10th anniversary, a campaign is being held to invite guests to Mr. Yoshikawa's makeup party. This is a unique opportunity to experience invisible makeup in a lesson format with Mr. Yoshikawa, a world-renowned makeup artist. Wonderful prizes are also available, so please apply.
Chicca Liquid Eyeliner W
This dual-ended "lash extension liner" mimics the look of dense lash roots with its jet-black line. Its nuanced colors and natural sheen accentuate the eyes. It's smudge-proof and maintains a beautiful finish for hours.
2 shades (1 limited edition)
Price | ¥4,500 (excluding tax)
[Refill]
1 shade (01 only)
Price | ¥1,800 (excluding tax)
Chicca Flawless Glow Lid Texture Eyeshadow
This eyeshadow creates captivating eyes with a texture like bare skin and a gradient of lustrous color. The blend of a moist, dewy light color and a shading color that adds dimension melts into the eyelids, enhancing a firm appearance.
3 shades (2 limited edition)
Price | ¥5,500 (excluding tax)
Chicca Mesmeric Wet Lip Oil
This lip oil, which could be called a "water tint," offers a naturally dewy sheen and a moist, translucent color. Its short-bristle brush applies the perfect amount for a naturally wet finish. The oil, inspired by serum, glides on comfortably and protects lips from dryness.
1 shade (limited edition)
Moisturizing ingredients: Sweet almond oil, olive oil, sunflower oil, jojoba oil, plant-derived squalane, hyaluronic acid
Price | ¥3,200 (excluding tax)
Chicca Mesmeric Lipstick
This lipstick creates striking lips with its vivid colors and translucent finish. It offers long-lasting wear and a subtle, elegant sheen. The thin film finish makes lips appear fuller, more beautiful, and dimensional.
2 shades
Moisturizing ingredients: Hyaluronic acid, carrot extract, jojoba oil
Price | ¥3,800 (excluding tax)
Chicca Mesmeric Lip Line Stick
The Mesmeric Lip Line Stick, with its thin-film finish that naturally corrects color and shape, is ideal for creating a "pseudo-lip" that makes lips look naturally beautiful. A light application corrects uneven lip tone and naturally enhances dimension. It can also be used as a lip liner or base, completing your lip makeup with just one product.
1 shade
Moisturizing ingredients: Hyaluronic acid, carrot extract, jojoba oil
Price | ¥2,800 (excluding tax)
Chicca Flawless Glow Flash Blush
This thin-film cream blush with a clear color payoff melts into the skin to create a look of body heat, adding "vitality" to a dewy complexion. Its thin-film finish blends seamlessly with the skin, while its clear color enhances translucency.
1 shade
Price | ¥3,000 (excluding tax)
[Case]
1 type
Price | ¥2,000 (excluding tax)
Chicca Flawless Glow Flash Blush Powder
This powder version of the "body heat blush" melts into a dewy complexion created by foundation, adding vitality. It blends smoothly into the skin, preventing dullness over time and maintaining a beautiful sheen and color.
1 shade
Price | ¥3,000 (excluding tax)
[Case]
1 type
Price | ¥2,000 (excluding tax)
CHICCA Brand Creator Yasuo Yoshikawa
Thirty winners will be randomly selected from those who purchase ¥20,000 (excluding tax) or more of HAPPY 10th items to be invited to a makeup party with CHICCA Brand Creator Yasuo Yoshikawa.
Additionally, wonderful prizes will be awarded to 120 winners.
From those who post and share a beautiful photo of a HAPPY 10th item on social media with the hashtag "#HAPPY 10th_CP" during the campaign period, Mr. Yoshikawa will select 15 individuals for best photo. They will be invited to a makeup party or receive wonderful prizes.
http://www.chicca.jp/special/Focus_Happy_10th/
Kanebo Cosmetics
0120-518-520