A New Collection to Enjoy the Comfort of Fragrance and Texture

This season too, in line with shiro's belief in cherishing the intentions of ingredient producers, the collection features items packed with the blessings of plants.

First, two new skincare products are introduced, designed to maximize performance on bare skin.

The "Herbal Clear Essence," formulated with carefully selected herbs grown under the harsh UV rays of the Alps, features a blend of herbal extracts that penetrate the skin, enveloping dull complexions with a fresh texture for lasting moisture. With aloe vera, long known as "the doctor of no need," and rose water, it promotes clearer, more radiant skin.

The "Herb Care Water," which strengthens the skin with the power of plants, is a booster that prevents skin instability and roughness, and when used daily, it conditions the skin for improved health. It's a versatile product that can be used not only on the face but also on the entire body, for after-sun care, insect bites, and scalp irritation.

The makeup collection includes the "Gagome Kombu Mascara" with a pleasant yuzu scent, the "Mint Ginger Lip Butter" with a refreshing mint added to a ginger scent, and the "Silk Highlighter" to impart delicate radiance to spring and summer makeup.

The "Gagome Kombu Mascara," featuring gagome kombu extract—one of shiro's signature ingredients—and a refreshing yuzu scent that is noticeable upon application, supports the growth of healthy lashes. During the day, it acts as a treatment mascara base that maintains ideal curl while protecting lashes from damage such as blinking, and at night, daily use leads to firmer, more resilient lashes. The long-type mascara, rich in fibers that protect cuticles while allowing for color enjoyment, features a smooth liquid that separates each lash for captivating eyes. Used with the Gagome Kombu Mascara Base, it creates even longer lashes.

The color variations, which complement both modern and warm makeup styles, include classic black and feminine brown, as well as a cool dark navy. It's a form mascara that can be removed with lukewarm water, minimizing strain on lashes and making it recommended for those with lash extensions.

The "Mint Ginger Lip Butter," which combines the elements of a lip cream, gloss, and lipstick, offers beautiful color payoff with a natural finish that looks as if it's the lips' natural color. Each shade can be used alone to effortlessly change the expression of the lips, and layering different colors allows for enjoyment of new nuanced color variations. Ginger root extract and capsicum fruit extract create plump lips, while mint provides a refreshing, pleasant texture in this skincare lip color.

New shades have been added to the "Silk Highlighter," which can be used multi-purposely on cheeks, eyes, and the bridge of the nose, adding moisture and natural light to the skin. It spreads smoothly, increasing in radiance with each layer. Silk and shea butter condition the skin, attracting light while moisturizing to create a captivating expression. Two new shades are available: a white silver that imparts a light-like radiance, and two types with shimmering gold and pink that can also be used as blush or eyeshadow.

Achieve radiant bare skin with skincare, and enjoy the lip colors and highlighters layered over strong, supple eye makeup. Experience the world of shiro to the fullest, feeling the comfort of fragrance and texture.

shiro SPRING SUMMER COLLECTION 2018
Release Date | Monday, January 1st, 2018

SKINCARE LINEUP
shiro Herbal Clear Essence 50mL
Price | ¥11,000 (excl. tax)

shiro Herb Care Water 80mL
Price | ¥7,400 (excl. tax)

COSMETICS LINE UP
shiro Gagome Kombu Mascara Base 5g
Price | ¥4,000 (excl. tax)

shiro Gagome Kombu Mascara 5g
Colors | 3 New Shades
Price | ¥4,200 (excl. tax)

shiro Mint Ginger Lip Butter 5g
Colors | 8 New Shades
Price | ¥3,800 (excl. tax)

shiro Silk Highlighter 5g
Colors | 2 New Shades
Price | ¥4,400 (excl. tax)