"N°5 is timeless, evoking womanhood itself."

Some may view CHANEL N°5 as a historical icon of the 20th century, while others describe it as a bestselling fragrance that embodies eternal femininity. According to director Joe Wright, who helmed the new advertising film, CHANEL N°5 is "an extraordinary entity that continues to be reinvented."




This advertising film, which expresses a woman's fragrance through a man's perspective, can be seen as a fitting endeavor for CHANEL N°5, which was called "revolutionary" for overturning various conventions, and for the CHANEL brand itself, which has established itself as a symbol of innovation.





"It was a truly wonderful shoot, one I'll never forget," says Wright. "What I love is the scene that starts with a wide shot and gradually zooms in, ending with a close-up of Brad. He's not just handsome; he's a brilliant actor who knows exactly how to deliver his lines. It's always a pleasure when someone you admire exceeds your expectations." Wright directed several short films for this campaign, capturing the memories, thoughts, and dreams of a man captivated by a certain scent. "Each short film feels like a short poem," he reflects on the finished work.



Indeed, the first film, featuring Brad standing in an empty space and speaking to the camera, is a veritable ode to a romantic fragrance. According to the director, it is Brad's voice that lends this film an unforgettable, magical quality. "There are many handsome actors, but Brad's voice conveys his soul and moves us." A soul speaking to a soul.──This is why every word he utters elevates the viewer's emotions, leaving a powerful and lasting impression.

"I wanted to create a film that was incredibly simple and strong, focusing purely on the performance." The director explains that he first encouraged Brad to think about N°5 personally, and then they discussed what the fragrance meant to people. "The important thing is not to forget how revolutionary CHANEL N°5 is," says Brad Pitt, the icon of this campaign. "N°5 has always been the most iconic women's fragrance. Its success over the years stems from its elegant simplicity combined with complexity. It transcends human emotions and concepts of beauty to evoke timelessness itself—womanhood."



The casting of Brad Pitt evokes the men in Mademoiselle Chanel's life, how they contributed to her journey and expanded her image. This fragrance is approachable, yet it is also a symbol of dreams, luxury, and allure. "While this scent doesn't seem like it was created to attract men, it actually does," says the director, adding, "N°5 is even more than that. It feels beyond gender." "Many perfumes are easily identifiable and can be associated with a particular era. But you can't do that with N°5. And I think that's precisely why women love N°5."

It's a love letter delivered in Brad's quiet, gentle, yet powerful voice, as if reciting poetry to a former lover. He seems to be immersed in love, reminiscing about the memories, dreams, and fantasies evoked by those words. The second short story has just been released. Who is the object of his affection? The captivating love poem, inspired by the scent of N°5, continues.

CHANEL Customer Care Center (Fragrance & Cosmetics)
0120-525-519