CHANEL | New Advertising Film Starring Brad Pitt Released! Website "Inside CHANEL" Launched

Introducing CHANEL's diverse stories through 2- to 4-minute short films

The new website "Inside CHANEL" is now live

CHANEL is drawing renewed attention, not least for casting Brad Pitt, the first male ambassador for CHANEL N°5, in its new advertising campaign. Alongside this, CHANEL has launched a new website, "Inside CHANEL" (http://inside.chanel.com/ja/).

Text by KAJII Makoto (OPENERS)

A complete overview from the birth of CHANEL N°5 to its historical advertising muses!

The "Inside CHANEL" website presents a series of CHANEL's diverse stories in 2- to 4-minute short films. For the first time in its history, the brand will reveal in detail the events and people that influenced Coco Chanel's destiny, as well as the trajectory of its development.

The first installment released is "The Legend of N°5." It unveils the archives capturing the essence of this iconic fragrance with an unprecedented approach, tracing its journey from birth to the muses of its advertising campaigns through the ages.

The second installment, released simultaneously worldwide on October 15th (Monday), is the new N°5 advertising film featuring actor Brad Pitt as the brand's first male icon. The 30-second message, long anticipated, has finally been unveiled.

"Inside CHANEL" (http://inside.chanel.com/ja/) unravels the origins and essence of the luxury brand CHANEL's creations through a wealth of footage and materials, from famous scenes to previously unreleased images. In the future, the site plans to share histories of fashion, watches, and jewelry. It promises to be the definitive source for understanding CHANEL's history.