Packaging Like Condiment Bottles on a Diner Table

"CHET" is the creation of barber and hair makeup artist Atsushi Momiyama, and stylist and our magazine's "Editor-in-Chief," Tomoki Yuma. The brand aims to cultivate the ultimate "Japanese gentleman" embodying the philosophies of both the stylish English gentleman and the considerate Italian gentleman. This hair care brand was born from that concept.

For the Autumn/Winter 2017 collection, the bottles for the signature shampoo and conditioner have been renewed. They feature a unique shape, resembling the discreetly placed ketchup and mustard bottles found on a diner table.

New additions to the lineup include a travel set combining a wood-scented body soap, an Earl Grey-scented shampoo, and a lemon-scented conditioner, as well as a lip balm and hair tonic, essential items for grooming.


Furthermore, the official online store has also been revamped, now offering subscription plans. You can purchase products at your preferred frequency, eliminating the worry of forgetting to reorder. The initial offer of a free trial for just the shipping cost is also a welcome bonus.

As the days grow warmer, CHET's items are sure to refresh both body and mind.

CHET 2017 AW COLLECTION
JOHN SHAMPOO2
Volume | 380ml
Price | ¥3,200 (excl. tax)

STEVE CONDITIONER2
Volume | 380g
Price | ¥3,200 (excl. tax)

TOM BODY SOAP
Volume | 380ml
Price | ¥3,200 (excl. tax)

TRAVEL WITH CHET
Volume | Shampoo 30ml, Conditioner 30g, Body Soap 30ml
Price | ¥2,800 (excl. tax)

NICK LIP BALM
Volume | 10g
Price | ¥900 (excl. tax)

DAVID HAIR TONIC
Volume | 120ml
Price | ¥1,800 (excl. tax)