Introducing "GENTLE A MAN," a men's cosmetics brand. Its mission is to guide men's daily lives toward opportunity, releasing skincare and haircare products designed to address the unique skin concerns and troubles men face.

"GENTLE A MAN," which launched its products in September 2021, is a men's cosmetics brand with the concept of "MEN’s EMPOWERMENT." Aiming to provide unwavering "confidence" to men worldwide, it meticulously re-examines men's bare skin, hair, and scent to create uncompromising products that help men lead powerful and vibrant lives every day.

The skincare line includes two products: "Facial Cleanser" and "All-in-One Serum." The facial cleanser is designed to address three key concerns: "removing excess sebum," "retaining moisture," and "preventing skin irritation."

Men tend to have higher sebum secretion than women, leading to shiny skin. This product combats dryness, a factor in shine, by providing moisture with cosmetic ingredients like penetrating hyaluronic acid (hydrolyzed hyaluronic acid) and niacinamide. It also offers multifaceted protection against skin irritation with 11 types of plant-based ingredients.

The All-in-One Serum combines the functions of a lotion, serum, and emulsion in one bottle. It addresses dryness and shine due to lack of moisture, as well as skin troubles from UV exposure and shaving, using proprietary nano-particle ceramide (sphingomyelin),パクチオール (paktiol), and pore-care Vitamin C (3-O-ethyl ascorbic acid) to prevent irritation and restore the skin's natural moisture with a single application. Its light texture provides thorough hydration without stickiness.

Also noteworthy are "GENTLE A MAN's" haircare products. Common concerns for men's scalps and hair include "sebum buildup," "clogged pores," "stickiness," "odor," and "dryness." To address these issues, "GENTLE A MAN" offers the "Scalp Organic Shampoo" and "Scalp Organic Treatment."

The Scalp Organic Shampoo is a non-silicone scalp shampoo that thoroughly cleanses, adds strength and resilience to hair, and helps it stand up. Because men, with their shorter hair compared to women, are more susceptible to UV damage, this shampoo contains carefully selected ingredients to protect the scalp from UV rays.

The Scalp Organic Treatment is formulated with carefully selected plant-derived repair ingredients and organic oils. It maintains scalp suppleness, imparts strength and moisture to each strand of hair, and leads to hair that is easier to manage.

By re-evaluating skincare and haircare routines that may have been overlooked, one can approach each day with even greater "confidence."