BEAUTY /
NEWS
January 24, 2017
New Fragrance, First Available January 18th, Pre-released at Miu Miu Boutiques
Miu Miu
"L'Eau Bleue Eau de Parfum" Now Available for Pre-order!
Joining the highly popular "Miu Miu Eau de Parfum," released in 2015, is the "Miu Miu L'Eau Bleue Eau de Parfum," evoking the subtle scent of spring's arrival. Ahead of its official release on March 8th (Wednesday), it is now available for pre-order at all Miu Miu directly managed stores (excluding some locations).
Text by OPENERS
Starring Actress Stacy Martin,
A Spring Scent Photographed by Steven Meisel
Crafted by perfumer Daniela Andrier, "Miu Miu L'Eau Bleue Eau de Parfum" captures that elusive, universally felt moment – the subtle hint of spring's approach. It's a scent so delicate it defies words, a whisper of the season that brings an unexpected flutter of joy. This is the power of fragrance: it awakens dormant senses, stimulates beyond the olfactory, and instantly transports us through a tapestry of experiences.
Fragrance possesses the power to stir the soul. It signifies new beginnings, fresh starts, potential, hope, and rebirth. It's the shedding of an old skin, the promise of myriad possibilities stirring from deep within. This is the magic of scent – it awakens forgotten sensations, stimulates beyond the nose, and instantly conjures a world of experiences.
"Miu Miu L'Eau Bleue Eau de Parfum" embodies the sparkling allure of spring. Its bottle, echoing the matelassé blue of "Miu Miu Eau de Parfum," is crafted from luminous, transparent glass. Light plays through the faceted glass, creating a dazzling shimmer. The cap features a captivating, radiant pastel yellow disc, reminiscent of a vibrant woman adorned in Miu Miu.
The advertising campaign, like that for "Miu Miu Eau de Parfum," features actress Stacy Martin, photographed by Steven Meisel. Stacy, exuding fresh and vibrant charm, is dressed in a blue gown and cheerful pastel yellow shoes, embodying the Miu Miu woman, her radiance, and the transparency characteristic of "Miu Miu L'Eau Bleue Eau de Parfum." The campaign also features kittens, continuing the narrative of two felines gazing adoringly at the sparkling bottle from either side.

Miu Miu L'Eau Bleue Eau de Parfum
Price | 30ml ¥7,800 / 50ml ¥10,400 / 100ml ¥15,000 (all prices exclude tax)
Pre-order | Available now at all Miu Miu directly managed stores (excluding some locations)
National Release | March 8th (Wednesday)
Inquiries
Interparfums (Japan) Inc., Fragrance & Cosmetics Division
Tel: 03-5413-1070