Launching January 11: Weightless Coverage Foundation | GIORGIO ARMANI BEAUTY
BEAUTY / NEWS
January 12, 2017

Launching January 11: Weightless Coverage Foundation | GIORGIO ARMANI BEAUTY


GIORGIO ARMANI BEAUTY


For Skin That Radiates Confidence
Introducing Power Fabric Foundation


GIORGIO ARMANI BEAUTY introduces the Power Fabric Foundation, launching January 11 (Wednesday). This foundation offers a weightless feel while providing coverage, creating a second-skin, long-lasting semi-matte finish with its rich oils and ultra-fine pigments.

Text by OPENERS





Change Your Skin Like You Change Your Outfit



Giorgio Armani Beauty views makeup as akin to bespoke clothing, proposing a way to enjoy base makeup that enhances individuality by allowing you to change your skin's texture as you would change your outfit to suit the occasion.

Its most distinctive feature is undoubtedly its zero-weight coverage. The secret lies in its memorable texture. To achieve coverage without feeling heavy, a unique formula was developed, dispersing pigments evenly in oil and holding them with a rich yet lightweight oil.

As if to say, coverage that doesn't last is meaningless, ultra-fine particles that create a pure, vibrant skin tone are fused with a rich, smooth, non-sticky oil. This combination conceals skin concerns at a concealer level while providing a texture that feels weightless, perfecting your skin.


The Power Fabric Foundation achieves both high coverage and an incredibly lightweight, delightfully comfortable formula. When applied, the texture glides on smoothly, and a light, semi-matte veil diminishes imperfections, providing substantial coverage yet a finish that feels like your own bare skin. This lasts for hours, likely bestowing the confidence that comes with beautiful skin.

Available in six shades tailored for Asian skin tones. To apply, use the Blending Brush for a smooth application. Alternatively, warming the texture with your fingertips allows for buildable coverage without a heavy feel.

Power Fabric Foundation
Volume | 30mL
SPF25 / PA++
Shades | 6 shades in total (2, 3.5: Medium, 4, 4.5, 5, 6.5)
Price | ¥7,000 (excluding tax)
Release Date | January 11 (Wednesday)


Inquiries


GIORGIO ARMANI BEAUTY


Tel. 03-6911-8411


http://www.armanibeauty.jp/