On November 1st (Tuesday), SK-II opened the world's only limited-time store, "MASTERPIECE GINZA STORE," in Ginza.

This exclusive store offers a full immersion into the "New Super Prestige Series," SK-II's ultimate masterpiece. Thirty-six years since the brand's inception, and ten years since the launch of the Prestige line "LXP," this autumn sees the birth of "Masterpiece," SK-II's finest creation, guiding you to a higher realm of skin. To live life to the fullest, true to oneself, beautiful skin is indispensable. For women who believe this, "Masterpiece," the pinnacle of SK-II's cutting-edge research and technology, will lead you to your own "peak skin" with an unparalleled, future-forward radiance.




To achieve a beautiful appearance, three key elements are essential at a high level: "firmness" for a youthful impression, "suppleness" derived from cheek elasticity and smooth texture, and "radiance" on the upper cheeks that defines the facial contour. To ascend to "peak skin," worthy of being called the most beautiful, Masterpiece not only enhances the entire complexion but also elevates these three crucial points for a perfect, beautiful skin impression.

Masterpiece is formulated with two exceptionally rare ingredients. The first is "Ultra-Concentrated Pitera™," a highly scarce ingredient produced in minuscule quantities, made by concentrating SK-II's proprietary Pitera™, which regulates skin's natural functions, to the limits of current technology. The second is "Youth Peach," extracted from young peaches harvested during a brief two-week period just before maturity, containing a high concentration of potent beneficial ingredients for the skin. The fusion of these two rare ingredients works directly on the skin, guiding you to your unique "peak skin."





Proceeding further into the store, you can receive a relaxed skin consultation in a spacious private room behind a door. Experience a skin analysis with the exclusive Gold Magic Ring for the Masterpiece series, available only here.

Only the "MASTERPIECE GINZA STORE" in the world allows you to fully experience SK-II's highest-end "New Super Prestige Series." As it is a limited-time event, we encourage you to visit.