BEAUTY /
NEWS
November 1, 2016
Prada Launches Fragrance Expressing the "Aesthetic Relationship Between Women and Men" | PRADA
PRADA
The Essence of Prada Fragrance, Reimagined
On October 1st, PRADA launched two new fragrances, "La Femme Prada" and "L'Homme Prada." The simultaneous release of "La Femme" for women and "L'Homme" for men establishes the distinct identity of each fragrance, embodying Prada's perspective on gender as a complementary relationship.
Text by SHIMOJO Shingo
Each Scent Asks About Identity
Fragrance reveals the wearer's identity. The scents of Prada La Femme and Prada L'Homme are precisely the embodiments of the feminine and masculine ideals envisioned by Miuccia Prada.
Prada La Femme is characterized by a sensual note reminiscent of dewdrops on sun-kissed plumeria. Ylang-ylang, beeswax, vanilla, and tuberose intertwine, enveloped by vetiver. Its aroma evokes a "journey" where tradition meets exoticism, seemingly supporting the lifestyle of the Prada woman who grows through engaging with diverse sensations.
Prada L'Homme, on the other hand, expresses the duality of man through a fougère note with a feminine allure. Within neroli, geranium, and patchouli, it captures a classic masculine presence alongside a sophisticated, calculated sexiness that is both light and refined. Prada L'Homme enhances the diverse individuality and charm of men, making it a fitting choice not only for men but also for women.
Also noteworthy are the visuals, featuring two actresses and two actors for each fragrance. Shot by the same photographer under the same concept, the campaign vividly portrays the nuances of reality and individual differences.
PRADA
Release Date | November 4, 2016
Prada La Femme Eau de Parfum (35ml) ¥8,200
Prada La Femme Eau de Parfum (50ml) ¥12,000
Prada La Femme Eau de Parfum (100ml) ¥17,000
Prada La Femme Shower Cream (200ml) ¥5,600
Prada La Femme Body Lotion (200ml) ¥6,400
Prada La Femme Soap (2 x 100g) ¥4,000
Prada La Femme Christmas Coffret (La Femme Eau de Parfum 50ml + Body Lotion 100ml) ¥12,000
Prada L'Homme Eau de Toilette (50ml) ¥8,200
Prada L'Homme Eau de Toilette (100ml) ¥12,000
Prada L'Homme Eau de Toilette (150ml) ¥15,500
Prada L'Homme After Shave Balm (125ml) ¥8,200
Prada L'Homme Shower Cream (200ml) ¥4,600
Prada L'Homme Christmas Coffret (L'Homme Eau de Toilette 50ml + Shower Cream 100ml) ¥8,200