BEAUTY /
NEWS
October 25, 2016
Release Eye Strain from Your Forehead, Awaken Firmness at a Cellular Level | MDNA SKIN
MDNA SKIN
Awaken Cellular Firmness
Release Eye Strain from Your Forehead: Introducing THE EYE SERUM
MDNA SKIN, the skincare brand born from a collaboration between Madonna and MTG in 2014, introduces THE EYE SERUM. This new product releases "eye strain" from the forehead, offering care tailored to the eye area's management cycle to awaken cellular firmness. It will be available from October 26th.
Text by OPENERS
MDNA SKIN and Eye Care
MDNA SKIN aims to guide women worldwide to love themselves properly, becoming strong, beautiful individuals filled with unwavering confidence and vitality. The most crucial element in expressing "unwavering confidence" is the "eye area."
Today's eye areas are constantly exposed to significant stress from changes in visual environments, such as smartphones and lack of sleep, as well as mental stress from work and childcare, and various physiological changes. MDNA SKIN's focus this time is on the "eye strain" that accumulates daily around the eyes. This accumulation of "eye strain" leads to poor blood flow and muscle stiffness, resulting in reduced metabolism and disrupted turnover. In essence, eye strain accelerates the aging process.
To resolve this "eye strain," the product focuses on two key points: "releasing eye strain starting from the forehead" and "eye strain care aligned with the body's daily clock."
THE EYE SERUM comprehensively addresses and fundamentally improves the loss of firmness, dark circles, dullness, and sagging caused by accumulated "eye strain" from daily life, leading to a firm, bright, and revitalized eye area.
MDNA SKIN THE EYE SERUM
Release Date | October 26 (Wednesday)
Price | 15mL ¥18,000 (excluding tax)
Inquiries
MTG
0120-631-113
http://www.mdnaskin.com/