Seven Scents Evoking Emotional Journeys

LOUIS VUITTON has announced its new fragrance collection, "Les Parfums Louis Vuitton."

Since its founding in 1854, Louis Vuitton's savoir-faire has been infused with countless memorable moments, leading to this highly anticipated new fragrance collection, the first in 70 years since 1946.

Crafted by Jacques Cavallier, a native of Grasse, France—the spiritual home of perfumery and the birthplace of leather craftsmanship—"Les Parfums Louis Vuitton" captures the emotional journeys he experienced through his years of travel around the world, encountering captivating foreign cultures and rare scents.

From the gently fragrant "Rose des Vents," to the intoxicating "Turbulences," the desire-stirring "Dans la Peau," the expansive "Apogée," the introspective "Contre Moi," the mysterious "Matière Noire," and the sensory "Mille Feux"—the new fragrance collection "Les Parfums Louis Vuitton" comprises seven distinct scents, each embodying an emotional journey.

Now, adorn yourself with "Les Parfums Louis Vuitton" and embark on a new adventure guided by fragrance.


"Les Parfums Louis Vuitton"
All seven scents (Rose des Vents / Turbulences / Dans la Peau / Apogée / Contre Moi / Matière Noire
/ Mille Feux)
■ Eau de Parfum
All seven scents, 100mL ¥30,000 (excl. tax), 200mL ¥43,000 (excl. tax)
■ Travel Spray
All seven scents, 4x7.5mL ¥30,000 (excl. tax)
■ Miniature Set
7x10mL ¥36,000 (excl. tax)
Available at: Louis Vuitton Matsuya Ginza, Louis Vuitton Hankyu Umeda, Louis Vuitton Official Website (www.louisvuitton.com)
Release Date: September 15 (Thursday)