Introducing Hand, Neck & Décolleté Cream from Helena Rubinstein | HELENA RUBINSTEIN
BEAUTY / NEWS
August 30, 2016

Introducing Hand, Neck & Décolleté Cream from Helena Rubinstein | HELENA RUBINSTEIN


HELENA RUBINSTEIN


Introducing Re-Plasty R.C. Hand, Neck & Décolleté Cream


HELENA RUBINSTEIN, a brand founded in 1902, has consistently pursued beauty and developed advanced, science-based anti-aging products. Now, they introduce "Re-Plasty R.C. Hand, Neck & Décolleté Cream," a targeted treatment focusing on the common characteristics of the skin on the hands, neck, and décolleté. It will be available from Thursday, September 1st.

Text by OPENERS





Anti-aging skincare extends beyond the face.



The skin on the hands, neck, and décolleté shares common traits: it is constantly exposed to various external environmental stressors, and due to thin subcutaneous tissue and poor blood circulation, its regenerative capacity is low. Many women pay less attention to their hands, neck, and décolleté than their face, leaving them unprotected. Without proper care and prevention, the signs of aging may appear on these areas even sooner than on the face.


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Hands, most frequently exposed to air, UV rays, and water, are constantly subjected to various stimuli and repeated damage. The neck, with muscle movements creating tension, develops distinct horizontal lines. The décolleté, due to its thin skin and the weight of the chest, is prone to vertical lines, as well as age spots and redness. While the hands, neck, and décolleté are areas of frequent movement and exposure, unlike the face, they are not covered by foundation. This makes wrinkles and spots directly visible, contributing to a more aged appearance.






For this reason, HELENA RUBINSTEIN recognized the need for a unique care regimen distinct from facial treatments, leading to the creation of "Re-Plasty R.C. Hand, Neck & Décolleté Cream"—a transparent bandage that provides targeted care with an invisible veil.

The HELENA RUBINSTEIN Institute focused on how inflammatory cytokines, one of the effects of UV damage, inhibit the differentiation of fat cells. "Re-Plasty R.C. Hand, Neck & Décolleté Cream" not only contains key ingredients from the Re-Plasty R.C. series, such as Pro-Xylane and Hyaluronic Acid, but also incorporates Volumage Solution, an active ingredient essential for targeted care. With SPF15 to protect the skin from UV rays, it offers a soft texture that quickly melts into the skin without a sticky residue. Enjoying a delicate and elegant floral musk fragrance, this exceptional cream provides beautiful results for these specific areas.

The Re-Plasty series, developed with inspiration from treatments performed at La Clinique Montreux, is born from the partnership between HELENA RUBINSTEIN and La Clinique Montreux, both dedicated to the pursuit of beauty. Founded in 2002 by plastic surgeon Dr. Pulgraff, La Clinique Montreux is a globally renowned institution that brings together all aspects of cosmetic expertise and technology. This partnership, initiated in 2008, has led to the development of various skincare products inspired by treatments such as mesolifts, peels, lasers, and hyaluronic acid injections performed at the clinic. In 2011, Dr. Pulgraff, focusing on post-treatment recovery, created the "Re-Plasty R.C. Cream," a bandage cream designed to heal skin damage and address the increasing needs of aging skin. It continues to be cherished by many users today.

In 2016, HELENA RUBINSTEIN and La Clinique Montreux achieved further evolution. By focusing on the common characteristics of the hands, neck, and décolleté, they created the first targeted treatment in the Re-Plasty line: "Re-Plasty R.C. Hand, Neck & Décolleté Cream."




"Re-Plasty R.C. Hand, Neck & Décolleté Cream," featuring technology designed to create skin that doesn't reveal your age, will be available from Thursday, September 1st.



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Re-Plasty R.C. Hand, Neck & Décolleté Cream
Price | 75.3g ¥12,000 (excluding tax)
Release Date | Thursday, September 1st






Inquiries


HELENA RUBINSTEIN


Tel. 03-6911-8287


www.helenarubinstein.jp