Introducing Patented Technology for an Upward Future

A woman's true beauty stems from her inner confidence. Most importantly, this beauty fosters a sense of calm and peace, which eventually blossoms into happiness. To cultivate this confidence that shapes a woman's beauty, Lancôme has newly developed two Génifique M skincare treatments, leveraging its unique lifting expertise.

The two new products, "Génifique M" Lotion and "Génifique M" Eye Cream, boasting remarkable features, will be launched on Friday, August 19th.

Previous lifting lotions were developed with the aim of achieving lifting effects from within the skin. However, the new "Génifique M" Lotion differs from existing products; it is an innovative lotion that efficiently lifts the skin from both the inside and outside. It provides moisture, leading to smooth, firm skin, and instantly tightens the skin from both within and without upon application. This innovation is supported by the world's first Memory Shape Technology, which stably delivers the effects of the Space L.I.F.T. Technology, inspired by astrobiology, to the skin.

Its unique "Bound" gel texture spreads gently across the skin as if in slow motion, delivering radiance, moisture, and firming beauty ingredients deep into the skin. This Memory Shape Technology is made possible by a special "Flower Gel Structure." The Flower Gel Structure is composed of polymers with both hydrophobic and hydrophilic regions, which encapsulate the Space L.I.F.T. Technology and moisturizing ingredients. Upon pressure, they break down and release the beauty ingredients. Subsequently, the Flower Gel Structure naturally reforms into its original flower-like structure on the skin's surface, reconnecting the spaces between the flowers to form a precise two-dimensional network that supports penetration.

Developed under extreme conditions akin to the zero gravity of space, the Génifique series brings moisture, firmness, and elasticity to the skin. The "Génifique M" Lotion and "Génifique M" Eye Cream will be available from Friday, August 19th.

Additionally, with the purchase of the "Génifique M" Eye Cream, you can acquire the "Face Massage Tool"—a culmination of massage techniques developed through Lancôme Institut's long history—at a special price (¥8,000). This meticulously designed tool perfectly replicates the effects of a skilled beauty therapist's hands and is exceptionally effective. We highly recommend trying it in-store.

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