Chloé Launches "Chloé Fleur de Parfum," a Fragrance Evoking a Luxurious Bouquet | Chloé

Chloé

"Chloé Fleur de Parfum" Launches

From Chloé comes a fragrance crafted solely from "flower hearts"—the very essence of the bloom—evoking a luxurious bouquet. Free-spirited, modern, feminine… the Chloé rose garden, which has expressed so many facets, welcomes "Chloé Fleur de Parfum" on July 20th (Wednesday).

Text by OPENERS

A New Fragrance from Chloé, Beloved by Many Women

Since its debut in 2008, Chloé has consistently set fragrance trends and garnered adoration from countless women. Now, a new scent, "Chloé Fleur de Parfum," arrives on July 20th (Wednesday).

New to the collection is "Chloé Fleur de Parfum," a rich yet delicate botanical floral fragrance that captures the softest, most essential part of a flower—its "heart." The rose heart accord offers a fruity, zesty note reminiscent of raspberry, enhanced by verbena for a fresh, clean touch. The cherry blossom heart accord lends a milky, almond-like softness, leaving a rounded, sensual trail.

An elegant and sensual aroma, "Chloé Fleur de Parfum" reveals a new facet of the Chloé woman, like a crystallized sensuality worn close to the skin.

The bottle design, a continuation of the original Chloé Eau de Parfum, perfectly reflects the brand's elegance with its geometric stripes, silver metal tag, and delicate pleated glass.

The striking monochrome advertising visual features Dree Hemingway, actress and model, who has been the muse since Fall 2015. The modern, minimalist portraits, shot by Inez & Vinoodh, perfectly capture the essence of Chloé. Dree's natural yet captivating presence, with her hair down, embodies the spirit of the delicate and elegant Chloé woman.

"Chloé Fleur de Parfum" will be available from July 20th (Wednesday).

Chloé Fleur de Parfum Eau de Parfum
Price |
30ml ¥8,500, 50ml ¥11,500, 75ml ¥14,000 (excluding tax)
Release | Nationwide release from Wednesday, July 20th
*Pre-release available at select stores from Wednesday, July 6th