Exclusive Items Available Only Here

Founded in 1995 in California by Brad Black and Susan Griffin-Black, EO is an organic aroma cosmetic brand with a strict commitment to using only pure essential oils extracted from plants, without any artificial fragrances in all its products.

As the brand name, derived from the initials of "Essential Oil," suggests, EO proposes enriching life by incorporating natural aromas into daily routines. Furthermore, it was the first brand in the United States to obtain NON GMO certification for cosmetics, earning strong support as a total care brand suitable for everyone from babies to the elderly, including women with sensitive skin.

This pop-up shop will be open for a limited time from June 29th to July 5th at the Beauty Apothecary on the 2nd basement floor of the Isetan Shinjuku Main Building. In addition to the full lineup, including popular classic items like hand sanitizers that refresh hands even without running water, and lotions that allow you to enjoy aromatherapy while caring for your body, special limited-edition kits available only here will be featured.

We invite you to experience the allure of natural botanicals that bring moisture to both mind and body by touching and trying them at the store. You're sure to find items perfect for your summer vacation, such as natural body etiquette sprays that are ideal for the sweaty season. Plus, receive a special gift on a first-come, first-served basis for purchases over 5,000 yen (excluding tax).

EO Pop-Up Shop
Dates: Wednesday, June 29th - Tuesday, July 5th
Location: Isetan Shinjuku Main Building, 2nd Basement Floor = Park / Promotion