Dior | The world of Dior Addict, depicted through three fragrances.
BEAUTY / NEWS
February 20, 2015

Dior | The world of Dior Addict, depicted through three fragrances.


Dior|Dior


A fragrance for women who live freely and fashionably.


The World of Dior Addict, Evoked by Three Fragrances



"Dior Addict is the quintessence of Dior's energy and allure. That is why the Dior woman shines, captivates, and enchants," says François Demachy, Dior's Perfumer-Creator. The Dior Addict fragrances have been reborn with new naming and packaging.

Text by KAJII Makoto (OPENERS)






Contrasting Pastel Colors: Eau Fraîche & Eau Sensuelle



The Dior Addict woman is embodied by Daphne Groeneveld, a 17-year-old Dutch model who debuted on the runway in the Spring/Summer 2011 season and rose to supermodel status. She portrays a woman who is both transparent and provocative, a blend of youth and hidden sensuality.

The lineup includes "Eau Fraîche," a fruity floral with vibrant, radiant luminosity; "Eau Sensuelle," a sensual and distinctive yet delicate fresh floral; and the limited edition "Eau de Parfum," an Addict that stirs the soul with its sensual and mysterious allure.

"Eau Fraîche" suits a fluffy dress of transparent silk chiffon, while "Eau Sensuelle" is like an elegant lilac silk dress. These two fragrances, while contrasting, express the multifaceted nature of today's women. The limited edition "Eau de Parfum" is an oriental fragrance filled with strong, bright radiance.



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A Focus on the Online Magazine and App



The online magazine, which invites you into the world of Dior Addict fragrances, is packed with image films, as well as exclusive behind-the-scenes photos and making-of films. It also offers unique digital tools, such as the ability to create your own fashion clipboard and tweet Christian Dior quotes (in English).

The app is a unique original that changes its content when shaken, and is filled with exclusive content!

Online Magazine
http://www.dioraddict.dior.com/?size=1100&



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Dior Addict Eau Fraîche
Price/Volume: ¥5,250 (20mL), ¥8,925 (50mL)

Dior Addict Eau Sensuelle
Price/Volume: ¥5,250 (20mL), ¥8,925 (50mL)

Dior Addict Eau de Parfum
Price/Volume: ¥5,775 (20mL)

Parfums Christian Dior
Tel. 03-3239-0618