Stella McCartney Introduces New Fragrance, Pop

STELLA McCARTNEY

Stella McCartney Introduces New Fragrance, Pop!

Stella McCartney introduces "Pop," a new fragrance. "Pop" is a bright, modern, and slightly cheeky floral woody scent, with the vibrant floral notes of tuberose enhanced by sandalwood. It's a fragrance for the new generation of women who live life on their own terms.

Text by OPENERS

The Fragrance "Pop" for Women Who Live Authentically

"Pop" is a fragrance that combines the floral scent of tuberose with sandalwood, creating a scent that is both "bold and a little cheeky," yet somehow feels classic. The bottle cap features a metallic pink motif inspired by Stella McCartney's iconic Falabella bag, symbolizing "the disruption of tradition." "Pop" is a fragrance for the new generation of women who live life on their own terms.

The campaign visuals feature musician Grimes, actress and activist Amandla Stenberg, animal rights activist Kenya Kinski-Jones, and performing artist Lourdes Leon, symbolizing the free spirit of women. These four, who seem ready to burst with "Pop," embody the free and modern attitude of contemporary women towards beauty.

As expected from Stella McCartney, the brand's commitment to sustainable practices for the natural environment is also noteworthy. While it typically takes 3,600 flowers to extract one gram of tuberose absolute oil, the process of extracting from flowers during their blooming period reduces excessive consumption. The brand also shows consideration for environmental conservation by protecting one sandalwood tree for every 2,500 bottles of fragrance manufactured, a thoughtful approach given that sandalwood trees are endangered.

"Pop," a fragrance for the new generation of women who live life on their own terms, has been available since Wednesday, June 1st.

Pop Eau de Parfum
Price | ¥10,400 for 50mL, ¥13,700 for 100mL (excluding tax)

Pop Body Lotion
Price | ¥5,200 for 200mL (excluding tax)

Pop Shower Gel
Price | ¥5,200 for 200mL (excluding tax)

Inquiries

Bluebell Japan Inc., Fragrance & Cosmetics Division

Tel: 03-5413-1070

http://cafedesparfums.jp/