BEAUTY /
NEWS
June 28, 2016
First arrival in Japan. A new self-discovery salon from Paris opens in Aoyama | THE BOOK
A New Method Fusing Psychology and Beauty
Discover Your Unique KAODACHI at THE BOOK Aoyama
Achieve your ideal facial features. THE BOOK Aoyama, the first salon in Japan to introduce "KAODACHI Management," celebrated its grand opening on May 12th. This salon offers a unique method, blending psychology and beauty, to help you attain a personal aesthetic that brings true satisfaction.
Text by Reico
Begin by Understanding Yourself Through Psychological Counseling
The interior of THE BOOK salon feels like stepping into a hidden sanctuary. This new concept salon from Paris offers a journey of self-discovery, with different experiences on each floor. It provides "KAODACHI Management," a program developed by the KAODACHI Research Institute in Paris, designed to uncover and enhance your essential beauty, cultivated from both your inner self and outer appearance. A key element is the psychological counseling, informed by physiognomy psychology originating in France, which guides you on a quest to discover your true self. By realizing the interconnectedness of mind and expression, you begin to understand yourself and cultivate your unique facial characteristics.

Upon entering the salon, your experience begins with a conversation with a staff member referred to as "Madame." While enjoying sweets representing different emotions, you gradually sharpen your senses by observing their appearance and texture. Next, in the "Discover You" program, you are guided to a room equipped with ten cameras and invited to sit. Seeing your face captured from various angles offers new insights, which you then discuss with the staff, further prompting introspection about your identity. Following this, a facial treatment using THE BOOK's original, specially developed skincare line leads you on a blissful journey. After the treatment, a comparison of before-and-after photographs reveals how your features have transformed in this short time, offering a fresh discovery.
Entrust Yourself to Professionals for Two Months
The "KAODACHI Management" service (starting from 2 months) includes treatments, psychological counseling, and a set of THE BOOK's skincare products. With the concept that facial features are gradually cultivated, we recommend starting your journey to find your desired KAODACHI with professionals over the first two months. The introductory trial, "THE BOOK Prologue," is priced at ¥10,800 (tax included), so why not begin there?

〈KAODACHI Management〉 *One term is approximately 2 months
Available only to those who have experienced the initial "Prologue" session, priced at ¥10,800 (tax included) for 2 hours.
• Full line set of "THE BOOK" proprietary skincare (approx. 2 months' supply)
• Consultation using the "Prologue" session's client record (50 minutes)
• "KAODACHI Therapy" salon treatment (120 minutes)
• Consultation on expressions, etc., using "Discover You" (50 minutes)
• Support for "SELF KAODACHI Therapy" practiced at home
*Please inquire about pricing
Contact Information
THE BOOK Aoyama
Hours | 10:00 AM - 9:00 PM *Reservations required
Address | 6-4-6 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-3486-1212
http://www.thebook.com