Do You Feel 5 Years Older When You Look in the Mirror in the Evening?

Modern women are busy and highly stressed. A staggering 86% of women aged 20-34 feel tired when they look at their reflection in the mirror in the evening (according to shu uemura research). This is because, by evening, skin loses its radiance, becomes dry, and its texture coarsens. While skin is in peak condition in the morning, by lunchtime, dullness appears and sebum surfaces. Let's name this globally common skin concern – skin that looks tired and dull – "dull skin."

To free women worldwide from "dull skin" and restore their vibrant radiance even in the evening, shu uemura has created the new serum, "TSUYA Essence VG." Bearing the Japanese word for beautiful skin, "TSUYA," the highly acclaimed "TSUYA Essence," shu uemura's No. 1 serum since its debut in 2012, has been enhanced with a concept that switches beautiful skin ON and dull skin OFF. The key ingredient of the TSUYA series, <rhamnose>, has been increased by 20% compared to the previous formula, along with advanced ingredients including natural extracts.
Furthermore, the smooth and fresh texture, characteristic of shu uemura, feels wonderfully pleasant. The luminous white packaging, which is uplifting just to look at, remains unchanged from the original "TSUYA Essence" and is the work of the design studio "nendo," led by Oki Sato.

The new serum "TSUYA Essence VG," embodying shu uemura's brand philosophy that "beautiful makeup starts with beautiful bare skin," will be released on Wednesday, June 1st.

TSUYA Essence VG
Price | 30ml ¥8,500, 50ml ¥11,000