shu uemura | Tokyo Color City: The New Summer Collection Campaign Site

shu uemura

New Summer Collection Campaign Site "tokyo color city" Opens

Play in "tokyo color city"

shu uemura's popular customizable makeup palette "Color Atelier" now features new colors, including two new textures. To commemorate the launch of this "Glitter Eye Collection," a participatory campaign site called "tokyo color city" has opened.

Text by KAJII Makoto (OPENERS)

Four Special Contents to Enjoy shu uemura Eye Makeup Online

With top model TAO appointed as this year's beauty ambassador, shu uemura's 2012 collection exudes an even stronger sense of mode. The newly released "Glitter Eye Collection" comprises a total of 30 items.

Among them, pay attention to the new texture, which is neither pressed nor cream, and can be used like a top coat for eye color. It allows for nuanced expressions perfect for summer. The Silk Mousse Eyeshadow (3 shades), which offers a delicate, shimmering sparkle that is not as strong as glitter but not as soft as pearl, and the Creamy Texture Cream Eyeshadow (6 shades), which creates alluring eyes, are now available as refills for the Color Atelier.

The campaign site "tokyo color city," launched to celebrate the "Glitter Eye Collection," features four special contents: "school," showcasing makeup created by 30 shu uemura makeup artists from 19 countries; "theater," where you can watch the making of the main visuals; "celebrity room," where you can check out beauty ambassador TAO's "my palette" creation; and the game "tokyo color city," where you select four colors from the 97 available Color Atelier eyeshadows to place onto a Tokyo nightscape.

Access the special site now to enjoy the new charm of Color Atelier in a playful way!

Campaign Site "tokyo color city"
http://www.shu-uemura.co.jp/brand/2012tcc/

shu uemura
http://www.shuuemura.jp/

shu uemura Official Facebook Page
http://www.facebook.com/shuuemurajapan?sk=wall