Ryukyu Bio | Okinawa's Organic Cosmetics, Inspired by Traditional Herbs

RUHAKU | Okinawa's Traditional Herb-Based Organic Cosmetics

Focusing on the Whitening Power of Okinawa's Traditional Herb, Getto

Okinawa-Origin Organic Cosmetics "RUHAKU"

In Okinawan dialect, it's called "Sannin." This perennial herb, which can grow up to 3 meters tall, is full of vitality. Getto has long been valued as a natural preservative and medicinal herb. RUHAKU, an organic cosmetic brand that uses this natural herb as a skin-conditioning and aromatic ingredient, will launch its first series of four Getto skincare products on April 20 (Friday).

Text by KAJII Makoto (OPENERS)

Getto: A Herb Gaining Attention for Supporting Beauty and Health

All four products in RUHAKU's Getto skincare series have received certification from ECOCERT, a leading international organic certification organization in France. The brand insists on using high-quality Getto leaves, meticulously harvested one by one from a Getto farm on Hamahiga Island, which is also certified by Okinawa's Organic JAS. The entire process, from extraction to formulation, bottling, and packaging, is organically certified.

Furthermore, the base water for the cosmetics is clear deep ocean water from Kume Island. Packed with the vibrant blessings of Okinawa, RUHAKU's products free your skin from daily fatigue and stress. The gentle, natural scent of Getto will relax your mind and lead to healthier skin.

Organic Beauty Oil for Night Use
Oil Balm
Getto Night Repair Oil
Price | ¥3,960
Volume | 20ml
This organic beauty oil, designed for nighttime use, soothes daily skin fatigue and stress damage. It protects the skin from dryness and irritation while replenishing moisture during sleep. The base is carefully selected high-quality organic rosehip oil, enhanced with several other botanical oils to boost skincare efficacy. It leads to skin that you'll look forward to seeing each morning. Enjoy the powerful scent of organic rosehip, brimming with the earth's bounty, and the subtle aroma of Getto essential oil.

For Moisturized, Smooth Skin
Cream
Getto Day Moist Cream
Price | ¥3,960
Volume | 30g
A lightweight moisturizing cream that seals in the hydration from your lotion. It features a balanced blend of RUHAKU's original organic Getto leaf water, other botanical extracts, and plant oils like argan oil and olive squalane. The formula prioritizes skin penetration and sustained moisture. Using only plant-derived emulsifiers, it also boasts a pleasant scent with the refreshing and subtly sweet notes of Getto.

Contains Several Natural Moisturizing Ingredients Unique to Okinawa
Lotion
Getto Balancing Lotion
Price | ¥3,960
Volume | 100ml
This lotion uses RUHAKU's original organic Getto leaf water and clear deep ocean water as its base, enriched with several natural moisturizing ingredients such as sea grapes and seaweed. Despite its light texture, it deeply hydrates the stratum corneum, leaving the skin moist and supple. It also shares the same pleasant scent as the Getto Day Moist Cream.

Cleanses to a Moist, Smooth Skin Texture
Facial Soap
Getto Clear Soap
Price | ¥1,890
Volume | 80g
This facial soap is generously formulated with RUHAKU's original organic Getto leaf water. It is crafted using the traditional 'waku-neri' (kettle-molded) method and an organic base rich in the power of plants. Its fluffy lather effectively cleanses impurities while leaving the skin with a uniquely Japanese moist and supple texture. It also contains Ryukyu's 'kucha' (sea mud) for cleansing. The refreshing scent of Getto and tea tree is another appealing feature.

RUHAKU
http://www.ruhaku.jp/

Netland Japan
http://www.netlandjapan.com/