La Visui | A New Mineral Scalp Care Brand Inspired by “Beautiful Water”

La Visui

Developed with Swiss Alps Natural Water as its Theme

New Mineral Scalp Care Brand "La Visui"

Debuting April 9 (Mon.), La Visui is a non-silicone & mineral scalp care brand formulated with natural mineral water extracted from pure meltwater in the Swiss Alps, sourced from a protected area at an altitude of 1800m, and 15 types of natural ingredients extracted from alpine plants that thrive in the harsh alpine environment.

Text by KAJII Makoto (OPENERS)

Gently Care for Your Scalp with the Power of Selected Alpine Natural Ingredients

La Visui features alpine natural water rich in minerals and 15 types of alpine scalp care and shine-enhancing ingredients, including edelweiss extract, Roman chamomile flower extract, lavender oil, centifolia rose flower water, and white clay, in all its products.

From shampoos to treatments and styling products, all are non-silicone and free of sodium laureth sulfate. Our unique formula addresses the common weaknesses of non-silicone shampoos, such as poor lathering, stiffness, and dry hair. Additionally, the inclusion of LipiDew, which is said to have higher moisturizing effects than hyaluronic acid, is noteworthy.

The refreshing and crisp scent, derived from edelweiss, the national flower of Switzerland, evokes the image of modern women who live their lives with strength and individuality, much like the flowers that bloom in the harsh alpine landscape.

A non-silicone shampoo with a rich, mineral lather that gently cleanses hair and scalp.
(Left: Shampoo)
La Visui Mineral SPA Aqua Shine Shampoo
Price/Volume: ¥1,680 (550mL)
A non-silicone head spa treatment that thoroughly cares for hair and scalp.

(Treatment)
La Visui Mineral SPA Aqua Shine Treatment
Price/Volume: ¥1,680 (550mL)

Non-silicone formula with a high concentration of mineral ingredients.
(Left: Damage Care Treatment)
La Visui Mineral SPA Aqua Shine Hair Mask
Price/Volume: ¥1,260 (220g)
A spray type that quickly spreads through the entire hair.

(Treatment)
La Visui Mineral SPA Aqua Shine Repair Mist
Price/Volume: ¥1,260 (200mL)

LIB JAPAN
Customer Service: Tel. 03-3208-6501
http://www.lavisui.jp/