La Prairie | The Luxurious Whitening Sheet Mask from the SCW Collection
BEAUTY / NEWS
February 25, 2015

La Prairie | The Luxurious Whitening Sheet Mask from the SCW Collection


La prairie


10 minutes to incredibly clear, radiant skin


Introducing a luxurious whitening sheet mask from the SCW Collection



La Prairie's white care line, SCW (Swiss Cellular White), welcomes a new special care item. A sheet mask delivering a brilliant brightening effect will be newly released on April 1st (Sunday).

Text by SOMEYA Harumi






A thick sheet infused with 30mL of whitening serum!



For women, whitening is now a year-round concern, but the coming season is particularly special. With rapidly increasing UV rays and increased sebum production due to rising temperatures, skin balance tends to be disrupted in spring. And beyond that lies summer, the harshest season for skin, meaning we must commit more seriously to maintaining bright skin at all times.

This is where the new intensive mask from SCW (Swiss Cellular White), the "SCW Intensive Illuminating Mask," draws our attention. For the SCW collection, which offers a rich lineup of items to protect skin from environmental stressors like UV rays and air pollution and lead to translucent, bright skin, a sheet mask has been a long-awaited addition. Naturally, expectations are soaring.

The thick sheet is packed with abundant serum. A generous 30mL per application is truly luxurious. The upper and lower sheets adhere closely, creating a seal that allows the serum to penetrate deeply. With a comfortable feel, it fills the skin with ample moisture and beneficial ingredients while allowing it to relax. And after 10 minutes? The result is skin that is dewy, hydrated, clear, and bright. This offers peace of mind for spring and summer skin. This intensive mask, delivering speedy results, becomes a reassuring ally for those crucial moments.



La Prairie | Sheet Mask 02



Whitening Sheet Mask
SCW Intensive Illuminating Mask
Price | ¥23,100
Volume | (Upper 14mL, Lower 16mL) x 6 sets





A nighttime treatment that works on skin during sleep



A new item has joined "Force Intensive," the introductory serum launched in 2011. "Force Intensive Night," a nighttime treatment that works on skin during sleep, has been released.

The feature of Force Intensive Night is the addition of an action that supports skin renewal during sleep to the Force Intensive approach, which simultaneously works on three aspects of beautiful skin: skin's power and skin's firmness. This role is fulfilled by microencapsulated "retinol" and "oxygen."

Retinol, which smooths the skin's surface and provides firmness, and oxygen, which is essential for skin to maintain its optimal state and function. To maximize the benefits of these two actions, Force Intensive Night uses a container with a divided interior. By storing the two agents separately and supplying them simultaneously each time of use, they can be delivered to the skin in their stable states. Also noteworthy is the texture. When the cream and gel are mixed with one push, they form a smoother gel cream. Its light finish, which absorbs into the skin without disturbing sleep, makes nighttime care even more appealing.



La Prairie | Sheet Mask 03



Nighttime Serum
Force Intensive Night
Price | ¥52,500
Volume | 40mL

La Prairie
0120-223-887
www.laprairie.com/jp