Primacy | A Toothpaste Gel That’s Ready with a Light Brush
BEAUTY / NEWS
February 25, 2015

Primacy | A Toothpaste Gel That’s Ready with a Light Brush


Primacy


Just brush lightly with only three safe-to-swallow ingredients!


Toothpaste Gel “Primacy Mouth Care”



Want to make your teeth more beautiful, or perhaps you damage your gums by brushing too hard──Introducing "Primacy Mouth Care," a next-generation toothpaste gel for those who feel this way. After a light rinse, apply an appropriate amount to your toothbrush and brush. If water isn't available, take an appropriate amount on your finger, swish it around your mouth, and massage with your tongue. You can even swallow it!

Text by KAJII Makoto (OPENERS)






An advanced toothpaste gel that lifts and removes stains with the power of ions, safe even for your dog.



It lifts stains like plaque and nicotine, revealing your teeth's natural, original whiteness. A light brushing removes bacteria, dirt, and that slimy feeling on your teeth, preventing bad breath. It also removes tartar and plaque, creating an oral environment less prone to cavities.──Introducing "Primacy Mouth Care," which offers effective care without preservatives, abrasives, or synthetic additives.

The secret lies in the power of negative ions. Ionized water, rich in negative electrons (negative ions) generated through electrolysis, seeks out positive ions. It coats the surface of dirt, bacteria, and the substrate of materials, making the tooth surface positively charged. This electrical energy then lifts and peels away plaque and dirt.

With just a light brushing, it removes plaque and dirt from hard-to-reach areas, reduces bad breath, and with continued daily use, your teeth will gleam like they've had a professional cleaning. It's convenient for maintaining oral care anytime, anywhere, such as after lunch on a plane or in the office where water is scarce.



Primacy|PLATINUM LIFE 02



Refreshing Natural Mint
MINT
Price/Volume: ¥4,800 (120g)
Price/Volume: ¥1,890 (30g)
Ingredients: Water (Ion Water), Cellulose Gum (Thickener), Fragrance (Mint)
The 120g size is a family pack, enough for a family of four for one month. The 30g size is a portable, travel-friendly option.
Natural mint offers a gentle, authentic aroma with a mild refreshing sensation, leaving your mouth feeling softly revitalized.






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Rose, with an elegant fragrance that fills your mouth
DAMASK ROSE
Price/Volume: ¥6,300 (120g)
Price/Volume: ¥2,380 (30g)
Ingredients: Water (Ion Water), Cellulose Gum (Thickener), Fragrance (Rose)
This premium gel, luxuriously formulated with only the finest Bulgarian Damask Rose oil, gently removes stains and plaque through brushing, reducing bacterial growth for a comfortably clean mouth.





PLATINUM LIFE
Tel. 03-3567-8851
http://www.primacycare.com/