L'OCCITANE: Achieve Radiant, Fairer Skin with the 'Immortelle Brightening' Series

L'OCCITANE

Achieve Brighter, More Radiant Skin with a Newly Developed Essence

New Formula Items Arrive from the "Immortelle Brightening" Series

Introducing renewed items from L'OCCITANE's Immortelle Brightening series, designed to lead to youthful skin with vibrant firmness, radiance, and a luminous translucence! The collection, featuring a lotion, serum, gel cream, and UV fluid, will be available starting March 15th (Thursday).

Text by Harumi Someya

Newly Formulated with Nasturtium Extract to Harness the Power of Light

The Immortelle Brightening series, which has long delivered dewy, clear, and firm skin through the power of two flowers, Immortelle and Daisy, now welcomes the vital energy of another mystical bloom. This has led to the creation of new formula lotion, serum, gel cream, and UV fluid, infused with a novel brightening ingredient.

L'OCCITANE discovered the anti-aging benefits of Immortelle, which retains its vibrant yellow hue even when dried, and the brightening properties of pure white Daisy, which blooms radiantly under intense sunlight. This time, the focus shifts to the annual flower, Nasturtium. Its extract, known for absorbing abundant light to grow, promotes skin turnover and leads to a smooth complexion that reflects light evenly.

In essence, the four new Immortelle Brightening series items utilize the essences of these three flowers to achieve even brighter, more luminous skin than before. Immortelle enhances collagen production for firmer skin, Daisy suppresses melanin synthesis for a complexion free from dullness, and Nasturtium awakens the skin's natural vitality. This marks the birth of the ultimate brightening and anti-aging care, a fusion of botanical resilience and scientific innovation.

＜Serum＞
Immortelle Bright Essence
Price | ¥8,925
Volume | 30ml

A serum that leads to radiant, bright skin with its concentrated essence of Immortelle, Daisy, and the newly formulated Nasturtium extract.

＜Cream＞
Immortelle Bright Gel Cream
Price | ¥8,400
Volume | 50ml

A gel cream that leads to dewy, hydrated skin with its refreshing texture. It absorbs quickly, imparting youthful translucence and radiance.

＜Toner＞
Immortelle Brightening Face Water
Price | ¥3,675
Volume | 200ml

A toner that refines the skin with floral essences. With continued use, it leads to brighter, clearer skin.

＜UV Fluid＞
Immortelle Brightening UV Fluid SPF40/PA+++
Price | ¥5,775
Volume | 30ml

This UV fluid effectively protects skin from UV rays, with a comfortable texture that blends seamlessly without a white cast. It enhances the skin's barrier function, leading to a brighter appearance.

Limited Edition Release: May 17th (Thursday)
＜Hand Cream＞
Immortelle Brightening Hand Care SPF15/PA++
Price | ¥3,990
Volume | 75ml

The highly anticipated Immortelle hand care arrives as a limited edition on May 17th (Thursday). This hand cream protects the skin on the hands, which is susceptible to UV damage. Formulated with Immortelle and Daisy essences, along with other plant-derived ingredients, it leads to firm and bright-looking skin.

L'OCCITANE Japon Customer Service
Tel. 03-3234-6940
www.loccitane.co.jp