This Summer's Scent to Refresh the Modern Man: The Sophisticated Citrus "Cédrat" by L’OCCITANE
L’OCCITANE
The Scent That Will Transform Men This Summer: The Adult Citrus "Cédrat"
Refreshing Yet Profound: The "Cédrat" Series for Men's Grooming is Born
From Corsica, a sun-drenched island in the South of France floating in the Mediterranean, comes the "Cédrat" series from L’OCCITANE. This collection, featuring five items, is inspired by the "Cédrat," a fruit considered the ancestor of the lemon. The star of the line is an Eau de Toilette that captures the invigorating scent of adult citrus. The full range will be available nationwide from Wednesday, June 3rd.
Text by KAJII Makoto (OPENERS)
An Island Jewel That Captivates All Who Visit
Corsica, an island of breathtaking natural beauty, is surrounded by a clear blue sea and boasts hidden coves with endless white sandy beaches, as well as dramatic granite cliffs sculpted by nature. While its image as a premier French resort destination attracts celebrities from around the world, its rugged interior, with towering mountains that see snowfall in winter, reveals a dynamic, untamed landscape.
A Fruit Bursting with Juicy, Bitter Charm
The Cédrat fruit is five to six times larger than a lemon, with a rough, rugged appearance. However, beneath its thick peel lies a juicy pulp with a fresh, subtly woody aroma.
L'OCCITANE has focused on the Cédrat, a fruit that embodies the strength of a man with a hidden inner core, to create the "Cédrat" series using the highest quality organic Cédrat from Corsica.
"Cédrat Eau de Toilette"
Price: ¥7,020 [100mL], ¥5,184 [50mL]
The Cédrat Eau de Toilette comes in a flask-shaped bottle reminiscent of the fruit's rind, housed in an embossed cedar wood box. The yellow packaging design expresses a masculine energy.
Enjoy a fresh citrus scent complemented by spicy, woody notes of blue ginger and cashmere wood.
"Cédrat Shower Gel"
Price: ¥2,700 [250mL]
A shower gel with the grand citrus aroma sealed in a masculine bottle. The invigorating scent of Cédrat uplifts the mood.
"Cédrat Fresh Stick Cologne"
Price: ¥3,456 [75g]
The Cédrat Fresh Stick Cologne features a round design that fits perfectly in a man's hand, making it easy to apply. Its thoughtfully engineered packaging is a key appeal.
It scents refreshingly, leaving you feeling revitalized. This stick cologne offers a smooth, cool sensation.
"Cédrat Face Gel"
Price: ¥4,104 [50mL]
Achieve a smooth, matte complexion throughout the day. This Cédrat Face Gel eliminates shine and stickiness, common concerns for men, while providing hydration and maintaining a comfortable, matte finish.
This hydrating gel, enriched with Cédrat extract, balances the skin of men prone to excess sebum.
"Cédrat Face Cleanser"
Price: ¥3,024 [150mL]
Start with clean skin, the foundation of a man's grooming routine. This gel cleanser envelops you in a refreshing, invigorating scent as it thoroughly washes away sweat and sebum. Lemon scrub (scrub ingredient: lemon peel) gently removes dead skin cells, transforming your skin into a matte finish with a refreshing skincare experience.
A Concept Bar Appears in Shibuya for Summer 2015
To celebrate the launch of the new men's series, "Cédrat," the L'OCCITANE Café Shibuya store (2-3F, Shibuya Ekimae Building, 2-3-1 Dogenzaka, Shibuya-ku, Tokyo), located near the Shibuya Scramble Crossing, has been temporarily transformed into the "CEDRAT BEACH BAR." It opened on Saturday, June 6th, and will be open until Sunday, August 30th.
The concept bar, recreating the seaside of Corsica, the Cédrat's origin, will offer four limited-edition new drinks, including the "Cédrat Splash," made with abundant lemon juice and the herbal liqueur "Cédratine," and the "Cédrat Beer," a refreshing blend of beer and Cédrat syrup.
Inquiries
L'OCCITANE Japon Customer Service
Toll-free0570-66-6940
www.loccitane.co.jp