BEAUTY /
NEWS
February 26, 2015
CHANEL | The "Le Blanc" Line Expands with the Arrival of Long-Awaited New Items
CHANEL
The Highly Anticipated New Items Expand the "Le Blanc" Lineup!
Towards a More Perfect "White" That Brightens and Illuminates Women
Since its launch last year, the highly popular whitening line "Le Blanc" welcomes new additions. CHANEL's new skincare and makeup items, perfecting its unique "white," have been released.
Text by SOMEYA Harumi
The Ultimate Combination of "TXC" and "Pearl Protein Extract"
The color white has the power to brighten and illuminate women.──Based on the sensibility of Mademoiselle Chanel, who advocated this, the whitening line "Le Blanc" was developed through nine years of unique research. Its innovative approach, which achieves a uniform, clear complexion by "controlling" melanin production rather than "stopping" it, hinges on the whitening active ingredient "TXC (Tranexamic Acid Cetyl Hydrochloride)."
TXC, the first Japanese quasi-drug whitening ingredient approved for an overseas cosmetics brand, is an excellent performer combining proven efficacy, penetration, and safety. Its effectiveness was already demonstrated by last year's "Le Blanc Crème." With continued use, the white, smooth cream brought brightness, radiance, and clarity to the skin. Now, the long-awaited new items have arrived for Le Blanc. With a comprehensive lineup of skincare and makeup products, "Le Blanc" has become a distinguished series.
The new skincare items are formulated with "Pearl Protein Extract," which addresses skin dullness caused by yellowing. While protein denaturation due to skin damage from UV rays and other factors is cited as a cause of yellowing, pearl-derived ingredients are said to inhibit this intracellular protein denaturation. Furthermore, they are said to improve skin hydration levels and provide immediate moisturizing effects, making them truly reliable.
All five new products range from makeup remover and cleanser to lotion and serum. Among them, the one you'll want to try first is the quasi-drug serum, "Le Blanc Sérum."
With TXC formulated at the same high concentration as in the cream, expectations are high, as it boasts the most potent whitening action among CHANEL serums to date. Two pumps on the palm immediately. The white, smooth texture, reminiscent of pearls, spreads smoothly on the skin and penetrates comfortably. The skin feels supple afterward, with a noticeable radiant brightness.
The "Le Blanc Cleansing Gel-Oil" has a unique texture. As you massage the smooth gel, it first transforms into a light oil on the skin, then instantly changes to a lotion upon contact with water. This allows for smooth makeup removal and a refreshing cleanse without burdening the skin. Meanwhile, the "Le Blanc Foaming Cleanser" is characterized by its rich, cream-like texture. Even with a small amount of water, it lathers abundantly and luxuriously, providing a pleasant cleansing experience.
Two types of lotions are available. The "Le Blanc Pré-Lotion" for exfoliation is the starting point for whitening care. By removing unnecessary dead skin cells, it leads to brighter skin and enhances the effectiveness of subsequent products. Then, the "Le Blanc Brightening Moisture Lotion" is a quasi-drug lotion adjusted to pH 5.5, ideal for Asian skin. Its exceptional penetration allows the skin to fully receive beneficial ingredients, leading to ideal skin filled with brightness and clarity.
Base Makeup Items to Enhance Skincare Efficacy
The Le Blanc makeup items are designed to further enhance the effects of skincare. The "Mineral Ceramic Pigment," a uniquely developed optical complex, further accentuates the skin's brightness, creating a natural "white" that makes the skin itself appear to radiate light.
Furthermore, it provides high coverage, clarity, and a beautiful, smooth radiance. Following its popular foundation, three new base makeup items have been introduced from the flawless makeup line, Le Blanc.
First, let's examine the "Makeup Base," the cornerstone of Le Blanc makeup. The three shades, focusing on color correction, all provide uniform clarity while balancing with the natural skin tone. The lineup includes "Rosé" for a lively complexion, "Mimosa" for a brighter impression, and "Lisse" for a pearlescent radiance, precisely catering to each individual's needs.
For concerns that cannot be addressed by base alone, the "Concealer" comes into play. With excellent coverage, it effectively corrects blemishes and uneven skin tone while achieving a very natural finish. Moreover, it is long-lasting, providing comfortable coverage and skincare benefits for extended periods. It's no wonder the applicator that touches the target area is called a "magic wand!"
And finally, working synergistically with foundation, the "Loose Powder" is the final step in whitening care. The finely milled, lightweight powder blends seamlessly with the skin, providing a perfect finish with a single application. Its clear pearl radiance enhances the skin's beauty and accentuates facial features.
The ultimate clarity created by using the Le Blanc line from skincare to base makeup. Indeed, the color white has the power to brighten and illuminate women.
＜Makeup Remover＞
Le Blanc Cleansing Gel-Oil
Price/Volume: ¥6,300 (150mL)
＜Cleanser＞
Le Blanc Foaming Cleanser
Price/Volume: ¥6,300 (150mL)
＜Exfoliating Lotion＞
Le Blanc Pré-Lotion
Price/Volume: ¥6,300 (150mL)
＜Quasi-Drug Lotion＞
Le Blanc Brightening Moisture Lotion
Price/Volume: ¥7,035 (150mL) Quasi-drug
＜Quasi-Drug Whitening Serum＞
Le Blanc Sérum
Price/Volume: ¥15,750 (30mL) Quasi-drug
＜Makeup Base＞
Le Blanc Make-up Base
Price/Volume: ¥6,300 (30mL/SPF35・PA+++)
(All 3 shades) #10 Rosé, #20 Mimosa, #30 Lisse
＜Concealer＞
Le Blanc Concealer
Price/Volume: ¥5,250 (SPF30・PA+++)
(All 2 shades) #10 Beige Clair, #20 Beige Ivoire
＜Loose Powder＞
Le Blanc Loose Powder
Price/Volume: ¥7,875 (SPF10・PA+)
(All 1 shade) #10 Cristalline
CHANEL Customer Care Center
0120-525-519/ CHANEL (Fragrance & Cosmetics)