"LINK OF LIFE: Touching, Feeling, A Grand Experiment in Beauty" Exhibition Held | SHISEIDO
SHISEIDO
A New Experiment Where Science and Design Intersect (Link)
“LINK OF LIFE: The Great Laboratory of Beauty – Touching and Feeling” Exhibition Opens
From Friday, October 23rd to Wednesday, October 28th, Shiseido will host the exhibition “LINK OF LIFE: The Great Laboratory of Beauty – Touching and Feeling” at the Shiseido Ginza Building, with Dai Fujiwara serving as the exhibition director. In addition to daily gallery tours, the event will feature cross-talk sessions where creators discuss their works, and mini-workshops suitable for children (interactive workshops by the National Museum of Nature and Science).
Text by KAJII Makoto (OPENERS)
The Theme: "Touch" – A Difficult Concept to Express
The “LINK OF LIFE: The Great Laboratory of Beauty – Touching and Feeling” exhibition showcases over 20 works, including installations, videos, and interactive pieces, all centered around the theme of "touch" – a common act yet challenging to articulate.
The exhibited works were created through collaborations between Shiseido researchers and employees, and over 30 external partners including educational institutions and companies, under the supervision of Creative Director Dai Fujiwara (Dai Fujiwara Design Studio). This initiative aims to foster encounters between Shiseido researchers and diverse external professionals, pursuing the creation of new value and exploring the future of beauty.
Top Left: "Gum Tea Ceremony"
This piece proposes a new and unexpected way to enjoy gum by engaging in a series of actions akin to a tea ceremony: carefully handling gum in delicate paper wrappers, observing its shape and color, smelling its aroma, and finally, chewing it. A collaborative work by Shiseido Research Center, Asano Design Laboratory, and V. MANE FILS.
Top Right: "Powder World"
An installation that allows visitors to experience the fascinating behavior of "hollow powder," an incredibly lightweight material used in foundation, as if in zero gravity. A collaborative work by Shiseido Research Center, Shiseido PICK UP TECHNOLOGY Production Team, and BBmedia Inc.
Gallery Tours
During the exhibition, researchers from the Shiseido Research Center will provide guided tours of the artworks within the Shiseido Ginza Building.
Dates & Times: Fridays to Wednesdays, October 23rd - 28th, 7:00 PM on weekdays, 3:00 PM on weekends
Meeting Point: Shiseido Ginza Building, 1F Entrance Hall
Capacity: 15 people per session (No advance registration required; first-come, first-served basis)
“LINK OF LIFE: The Great Laboratory of Beauty – Touching and Feeling” Exhibition
Dates: Friday, October 23rd – Wednesday, October 28th, 11:00 AM – 8:00 PM (Last admission at 7:30 PM)
Venue: Shiseido Ginza Building, Hanatsubaki Hall & Floors 1F-3F
7-5-5 Ginza, Chuo-ku, Tokyo
Free Admission
Shiseido
http://www.shiseidogroup.jp/link/