BEAUTY /
NEWS
January 20, 2015
Chloé | CM Making-of Released Ahead of New Fragrance Launch
Chloé
Chloé Releases CM Making-Of Ahead of New Fragrance Launch
Ahead of the March 7, 2012 release of Chloé's new fragrance, "L'Eau de Chloé," a making-of film for the TV commercial, offering an early glimpse into the fragrance's world, has been unveiled. The visuals, embodying innocent, fresh, and radiant femininity, are a must-see.
Text by KUROMIYA Yuzu
A Sparkling, Pure, and Perfect World Every Girl Dreams Of
The TV commercial, directed by Mario Sorrenti and starring French model/actress Camille Rowe-Puchly, beautifully expresses a radiant femininity, as she runs freely in nature, far from the constraints of the city.
Chiffon that becomes translucent against the bright sun. Bare feet brushing through tall grass. The light of dawn pouring onto bare skin. A delicate aura that drifts like a gentle breeze. It's impossible not to be captivated by the world Camille Rowe-Puchly portrays in the making-of film—a world as pure and beautiful as a young girl's, brimming with joy.
"L'Eau de Chloé" evokes unparalleled elegance and surprising modernity. Its signature feature is the luxurious blend of rose water, extracted from distilled roses, creating an incomparable freshness. Enjoy its free and fresh scent, with a harmony of dewy, light chypre rose and citrus notes.
The bottle retains the already familiar silhouette, inheriting the pure lines of the luxurious glass bottle. The iconic ribbon is rendered in a soft green hue, creating a visual that evokes the freshness of early spring.
Since its launch, Chloé's signature fragrance, with its urban and chic rose scent, has achieved top-tier status in just a few seasons. Now, with the upcoming release of "L'Eau de Chloé," the series is poised to open a new chapter.
