BEAUTY /
NEWS
October 5, 2015
The Synergique Eye Treatment Set | Clé de Peau Beauté
Clé de Peau Beauté
Launching sequentially in Japan, China, Taiwan, South Korea, Thailand, Singapore, Vietnam, and the USA.
A Special Eye Treatment Set Arrives
From "Synactif," the highest-tier line by Clé de Peau Beauté, Shiseido Group's prestigious brand, comes the "Clé de Peau Beauté Synactif Rituel Soin Yeux" eye treatment set. Launching on October 21st (Wednesday), it is designed to address the unique skin conditions around the eyes, nurturing the skin to support supple eye expressions and movements like blinking. It will be sequentially released in seven countries and regions through Shiseido International.
Text by KAJII Makoto (OPENERS)
Combining Luxurious Items with Exercises for Enhanced Results
The beauty of the eyes is defined by two aspects: the aesthetic condition of the skin around the eyes, such as color and texture—termed "static beauty"—and the beauty perceived in the expressiveness and movements of the eyes, like blinking—termed "dynamic beauty."
The "Rituel Soin Yeux" eye treatment set, launching now, is a special collection that combines daily care with the eye cream "Crème Yeux" and a weekly treatment using "Masque Yeux," a highly occlusive mask infused with a concentrated cream.
If you are concerned about age-related sagging or changes in the eye area's structure, we recommend complementing the eye treatment with the accompanying exercises (see below) to achieve elegant blinking and a refined expression.

Eye Treatment Set
"Clé de Peau Beauté Synactif Rituel Soin Yeux"
(Left: "Crème Yeux (Quasi-drug)" Right: "Masque Yeux")
Price: ¥64,800
Set Contents:
Eye Cream "Crème Yeux" (Quasi-drug) 20g
Sheet Mask (for eye area) "Masque Yeux" 5g x 6 pouches (12 sheets)
For morning application, use Crème Yeux before UV-protective cosmetics. For evening, apply as the final step of your skincare routine. Dispense one pump onto fingertips and gently apply to the upper and lower eyelids. Starting from the inner corner, trace a circular motion along the upper eyelid towards the outer corner, then along the lower eyelid back towards the inner corner, blending gently (6 times). Next, place the pads of your middle and ring fingers on the upper eyelids and gently glide them from the inner corner towards the temples (3 times). Repeat the same motion for the lower eyelids, gliding from the inner corner towards the temples (3 times).
For the exercise, first, open your eyes wide and hold for 5 seconds. Then, while keeping your forehead and eyebrows raised, slowly lower only your eyelids to achieve a half-closed state, and hold for 5 seconds.
Inquiries
Shiseido International
0120-30-4710
http://www.cledepeau-beaute.com/jp/