BEAUTY /
NEWS
January 15, 2015
NUDY AURA | Silicone-free shampoo & treatment, "NUDY AURA."
NUDY AURA
Moisture and hydration without silicones.
Shampoo & Treatment "NUDY AURA"
Three years since its launch, "NUDY AURA" has surpassed 7 million units sold cumulatively and has been renewed to enhance hair gentleness and moisturizing power. The new NUDY AURA, infused with carefully selected premium ingredients and the latest technology, is here.
Text by KAJII Makoto (OPENERS)
Experience the deeply moisturizing feel, even without silicones, perfect for the dry season!
The renewed NUDY AURA now features three new ingredients: "Lipidure," known for its high biocompatibility and multi-functional moisturizing properties, along with "Saccharomyces Lysate Extract" and "Avocado Oil," in addition to the six premium moisturizing ingredients used in high-end cosmetics: "Soluble Collagen," "Penetrating Collagen," "Hydrolyzed Keratin," "Sericin," "Hemin," and "Hyaluronic Acid." These newly adopted ingredients offer superior moisture retention and are gentle, with a composition similar to the natural moisturizing factors found in human skin.
With a high concentration of ingredients possessing overwhelming moisturizing power and deep penetration that reaches the core of the hair, it nurtures the hair while enhancing moisture, leading to a smooth texture without any stiffness, despite being silicone-free. Furthermore, the treatment contains silicones to firmly coat the hair with the aforementioned moisturizing ingredients and strong adhesion. This effectively protects hair from daily damage such as environmental pollutants, UV rays, and dryness caused by air conditioning.
Additionally, the professional "NUDY AURA PR Shampoo" and "NUDY AURA PR Treatment" exclusively use Hita Tenryo water, renowned as pure water.

From left: NUDY AURA Shampoo, NUDY AURA Treatment, NUDY AURA Treatment Water, NUDY AURA PR Shampoo, NUDY AURA PR Treatment
NUDY AURA Shampoo
Price/Volume: ¥1,943 (600mL)
NUDY AURA Treatment
Price/Volume: ¥1,943 (600mL)
NUDY AURA Treatment Water
Price/Volume: ¥2,100 (200mL)
NUDY AURA PR Shampoo
Price/Volume: ¥2,730 (200g)
NUDY AURA PR Treatment
Price/Volume: ¥2,730 (200g)
NUDY AURA
http://nudyaura.net/