Cosmetics to uplift both skin and spirit

The brand name "ViTAKT" is a coined word derived from "Vi = Beauty / vivid (vibrant/lively)," "TAKT = beat / baton / sense of rhythm," "Vita = vitality," and "ViTAK (beautifully lustrous) = lustrous and beautiful." The name embodies the desire to lead users to plump, moisturized skin and a refreshed spirit through touch, sight, and smell.

The new product, "Balancing Water Gel," was created for modern women leading fulfilling lives with work, chores, and personal pursuits. This all-in-one gel condenses the functions of a lotion, emulsion, serum, and cream. It boasts high penetration to the stratum corneum and excellent moisture retention, leading to plump, firm, and radiant skin.

North Alps Hot Spring Water + Plant-Derived Natural Ingredients

The smooth penetration and lasting moisture are supported by North Alps hot spring water, rich in minerals and filtered through the earth's strata, originating from the snowmelt of the Tateyama mountain range, which boasts peaks of 3,000 meters. Its water clusters (molecular structure) are finer than regular water, allowing for higher penetration and delivering moisture to the stratum corneum in a short time.

As an additional moisturizing ingredient, it contains Suizenjinori polysaccharide (Sakuran), a rare natural ingredient extracted from Suizenori, an algae that lives in a very limited area of Kyushu. With about three times the moisturizing power of hyaluronic acid, this veil coats the skin, maintaining dense moisture until it's washed off. You'll be pleased to find that dryness around the eyes and mouth is kept at bay until evening.

The container features a very simple design and a pump mechanism for ease of use and hygiene. The cylindrical packaging can also be repurposed to hold makeup brushes or other items after opening.

Balancing Water Gel
Retail Price | ¥6,123
Pre-order Launch | August 24, 2015 (Monday)
Asajikan.jp https://asajikan.jp
General Release | August 31 (Monday)
ViTAKT http://vitakt.jp/
Free of synthetic colors, synthetic fragrances, parabens, ethanol, mineral oil, and silicones