The Scent, Bottle, and Visuals: Pure Miu Miu

Intelligent yet playful, bold yet cheerful, serious yet approachable—the Miu Miu style, conceived by Miuccia Prada, is delicate yet strong, sophisticated yet unpretentious, subtle yet daring. The brand's first fragrance embodies this duality, expressing Miu Miu's allure through scent. Perfumer Daniela Andrier masterfully created a fragrance brimming with contrasts that defy categorization.

The initial notes are of elegant, sensual floral lily-of-the-valley, layered with jasmine, rose absolute, and green notes. Contrasting this pure aroma, a deep, earthy undertone unfolds in the background with the woody, spicy scent of Akigalawood, an extract of patchouli. This unexpected pairing of floral and earthy notes feels natural and timeless. The base notes leave a lingering trail of radiant sparkle and a hint of provocation.

The bottle, inspired by Miu Miu's iconic 'Matelassé' bag, features soft, voluptuous blue glass. A red disc at the top adds a playful touch and visual impact, creating an elegant yet pop design.


Miu Miu Eau de Parfum
Price: ¥8,424 [30ml], ¥11,232 [50ml], ¥16,200 [100ml]
Miu Miu Shower Gel
Price: ¥5,940 [200ml]
Miu Miu Body Lotion
Price: ¥7,020 [200ml]
Miu Miu Body Cream
Price: ¥10,476 [150ml]
Release Date: Scheduled for November 4th (Wed.)