BEAUTY /
NEWS
July 10, 2015
ESTHEDERM Celebrates 30 Years of Deep Cleansing Osmoclean with Special Event
ESTHEDERM
A long-seller loved worldwide, especially in beauty-conscious France.
Deep Cleansing "Osmoclean" Celebrates 30th Anniversary with Special Event
It has been 37 years since the French cosmetic brand "ESTHEDERM" was born in 1978. To commemorate the 30th anniversary of the brand's star product, the cleansing "Osmoclean," a limited-edition package will be released on July 17th (Friday). In anticipation of this, a pre-sale of the product and a special Osmoclean 30th-anniversary event will be held at Keio Department Store, Shinjuku, starting July 12th (Sunday).
Text by KAJII Makoto (OPENERS)
Pore Cleanser Loved by Celebrities and Beauty Enthusiasts Worldwide
Not many products achieve enduring global popularity. For 30 years since its launch, Esthederm's "Osmoclean" has been cherished as an innovative pore cleanser, praised for its effective cleansing power and gentle application.
Osmoclean tackles deep pore impurities, difficult to remove with daily cleansing, using its unique "Osmoclean" method. It is also recommended for those concerned about blackheads (oily black spots caused by acne or impurities).
It can also be used as a massage cream after cleansing. Pat your face and hands dry, apply an appropriate amount, and gently massage in small circles with your fingertips until the cream's texture becomes heavier. Then, rinse off with water or lukewarm water. For sensitive skin, use once every two weeks. For dry skin, use once a week, and for oily skin, use three to four times a week.
The limited-edition package, created to celebrate its 30th anniversary, features a refreshed design. In a sweet powder pink, it promises to bring a touch of glamour to your bath or cleansing routine.
Osmoclean 30th Anniversary Limited Edition Package
Price | ¥5,184 [72g]
Release Date | Friday, July 17, 2015
Osmoclean 30th Anniversary Event
Esthederm at Keio Beauty Festa Summer Collection
Date | Sunday, July 12 - Wednesday, July 15, 2015
Event hours are subject to the department store's operating hours.
Location | Keio Department Store, Shinjuku, 1st Floor, Special Exhibition Area at the Main Entrance
Attractions, including an Esthe trial coupon and other exciting prizes, will be available. Visitors who show the Esthederm Japan official website or Facebook page upon arrival will receive a sample set.
Inquiries
Esthederm
0120-510-211
www.esthederm.co.jp