BEAUTY /
NEWS
January 23, 2015
Santa Maria Novella | New anti-aging line from the long-established pharmacy
Santa Maria Novella
The power of plants from a venerable pharmacy nearing its 400th anniversary
New anti-aging line "Aetas Salubris" launched
Santa Maria Novella, the world's oldest pharmacy, has 41 shops and 100 counters selling its products in major Italian cities and around the globe, in addition to its Florence flagship store. The new anti-aging line "AETAS SALUBRIS" (for face and body), along with the popular "Calendula Cream" facial cream in its home country, will be released on Wednesday, September 7th.
Text by OPENERS
Photo by Santa Maria Novella
Minimizing age-related skin concerns for youthful skin with firmness and radiance
A new skincare line, "Aetas Salubris," has been added to Santa Maria Novella's lineup, born from centuries of herbal research in Florence and produced in modern facilities. The Aetas Salubris series uses carefully selected botanical extracts to deliver maximum efficacy for delicate facial and body skin.
"AS Daynonox Cream" is a daytime face cream based on milk thistle fruit extract. It gently protects the skin from the stress of strong late-summer sun and climate changes, while providing vitality and strengthening the skin.
"AS Night Cream" is a night cream formulated with Yaeyama Aokiso extract and Chlorella extract. This highly absorbable treatment cream helps maintain skin's moisture balance and suppleness, promoting regeneration. It is recommended for supporting skin roughened by external elements or delicate skin damaged by dryness.
"AS Serum" is a refreshing serum based on apple fruit cell culture extract. It minimizes the effects of aging, imparts radiance, refines texture, and smooths the skin. With continued use, it reduces under-eye darkness, revitalizing the face and expression.
"AS Protective Body Oil" is a body oil formulated with Helichrysum italicum extract to soften and moisturize the skin. Daily use prevents dryness, leading to smooth skin with firmness and radiance.
Daytime Face Cream
AS Daynonox Cream
Price: ¥28,350, Volume: 50ml
Night Cream
AS Night Cream
Price: ¥28,350, Volume: 50ml
Serum
AS Serum
Price: ¥28,350, Volume: 50ml
Body Oil
AS Protective Body Oil
Price: ¥11,550, Volume: 50ml
"Calendula Cream" is a facial cream made with traditional calendula herbs. The vibrant yellow and orange calendula extract contains flavonoids, carotenoids, and saponins. It has a history of cultivation as a medicinal plant, used for skin care and wound treatment. This facial cream is ideal for daily care, suitable for generous application on the face, neck, and body.
Face Cream
Calendula Cream
Price: ¥6,300, Volume: 100ml
The Aetas Salubris products are available only at select stores (Ginza Store, Shin-Marunouchi Store, Isetan Shinjuku Men's Building 8F).
Santa Maria Novella Ginza
6-12-13 Ginza, Chuo-ku, Tokyo 1F
Tel. 03-3572-2694
info@santamarianovella.jp
http://www.santamarianovella.jp