BURBERRY｜Rosie Huntington-Whiteley stars in the advertising campaign! Introducing "Burberry Body," the most sensual fragrance.

BURBERRY
Rosie Huntington-Whiteley Stars in Advertising Campaign

Introducing Burberry Body: The Ultimate Sensual Fragrance

BURBERRY announced the simultaneous global launch of its new fragrance, "Burberry Body," touted as its "most sensual scent to date," in over 150 countries on September 1st (Thursday). British supermodel Rosie Huntington-Whiteley has been chosen as the face of the advertising campaign, with imagery shot by renowned photographer Mario Testino now unveiled.

By Tomomi Yanaka

A Captivating Visual Campaign

Burberry, the house behind beloved scents like "Weekend" and "Brit," is set to release "Burberry Body" this autumn, its most sensual fragrance yet. While the scent itself promises intrigue, the first glimpse comes in the form of a captivating visual featuring Rosie Huntington-Whiteley.

Rosie Huntington-Whiteley, a leading British model, first appeared in a Burberry campaign in 2008 and became a "Victoria's Secret Angel" in 2009. She is also gaining attention as an actress, with Michael Bay's "Transformers: Dark of the Moon," in which she co-stars with Shia LaBeouf, set for release in Japan on July 29th (Friday).

The campaign imagery was directed by Burberry's Chief Creative Officer Christopher Bailey, with photography by Mario Testino, a luminary in fashion photography. Huntington-Whiteley is depicted sensually, draped in rose gold silk satin trench coat and embodying "Burberry Body."

©Burberry

Christopher Bailey praised her, stating, "When considering the face for our new fragrance, her natural style and overwhelming beauty made her the perfect 'first Burberry Body.'" He added, "'Burberry Body' is the most ambitious and exciting project in Burberry's history. It powerfully and sensually expresses the spirit that defines Burberry today."

Burberry plans to further explore the essence of the fragrance through a "Burberry Body" photography book by Mario Testino, conceived as a multi-year project.

Burberry International